Job Description
As Marketing Director at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives from digital marketing and lead generation to content strategy, brand positioning, and high-profile events. You will collaborate across functions to translate complex scientific and clinical expertise into compelling, market-leading campaigns, while mentoring your team and influencing PSI’s presence in a competitive, highly regulated industry. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI’s growth and reputation worldwide.
This is a remote role for candidates residing in the UK.
Key Responsibilities:
* Builds, develops, and mentors Marketing team
* Participates in department resource allocation, workload evaluation, and utilization
* Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
* Leads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relations
* Selects marketing vendors and oversees their performance
* Co-develops marketing strategies, encompassing both external marketing and internal communications
* Implements brand positioning, messaging, and visual identity across all channels
* Oversees various PSI events, including conferences
* Oversees lead generation programs
* Oversees promotion of PSI content
* Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
* Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
Qualifications
* Bachelor’s degree required; MBA or Master’s preferred
* Experience in life sciences, ideally in a CRO or clinical trials environment; strong understanding of clinical research processes
* Proven track record in PR, branding, and raising company visibility across global markets and industry events
* Minimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and execution
* Demonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environment
* Experience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zones
* Strong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growth
* Exceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams