General Manager – W Manchester
Opening Summer 2026
The Opportunity
W Manchester is set to open in Summer 2026, bringing the bold, design-led energy of the W brand to one of the UK’s most dynamic cities.
We are seeking a commercially minded, lifestyle-driven General Manager to lead this landmark opening — someone who understands the UK city hotel market, thrives in fast-paced environments, and knows how to build a premium lifestyle hotel that resonates with both local and international guests.
This is an opportunity for an experienced hotel leader ready to shape a new destination from the ground up.
Key Leadership Accountabilities
As General Manager, you will:
1. Lead the successful pre-opening and launch of W Manchester, from early planning through to post-opening stabilisation
2. Drive strong commercial performance with a rooms-led, revenue-focused mindset, maximising demand, rate and market positioning
3. Champion the W brand ethos, creating a hotel that is culturally relevant, locally connected and unmistakably W
4. Partner closely with ownership and Marriott International to deliver agreed commercial and brand outcomes
5. Build, inspire and lead a high-energy leadership team aligned to a lifestyle operating model
6. Establish W Manchester as a social and cultural hub within the city
What We Are Looking For
Essential Experience
7. Proven leadership experience within premium, lifestyle or luxury-adjacent hospitality brands
8. Strong understanding of the UK city hotel market, ideally with experience in the North of England or West Midlands (Manchester, Liverpool, Birmingham or similar)
9. Commercially astute, with a rooms-focused background and strong revenue management capability
10. Experience operating with leased or third-party F&B models
11. Prior hotel opening or major repositioning experience strongly preferred
Leadership Profile
12. A natural cultural leader who aligns with the W lifestyle ethos
13. Comfortable operating in a high-visibility, fast-moving environment
14. Entrepreneurial, energetic and confident in making decisions
15. Able to attract, develop and retain diverse, high-performing teams
Lifestyle Fit
16. This role requires someone who genuinely embraces the W lifestyle — present, social, creative and connected to the city and its culture
Why Join W Manchester
This is a rare opportunity to open one of the most anticipated lifestyle hotels in the UK and to put your personal stamp on a flagship W property from day one.
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At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.