Job overview
We are looking for a highly motivated individual working to support feeding needs of women/birthing people through education and support of the wider clinical team to ensure women/birthing people receive researched based care and advice.
In this role you will work with the multidisciplinary team to strategically strengthen infant feeding pathways with a key focus on addressing inequalities in all aspects of care.
The infant feeding Midwife will participate actively in local, system and regional networks, teaching and research to improve education and implementation of BFI pathway. They will also work closely with the MNVP & LMNS to co-design services to ensure that pathways are supportive and equitable for women and families accessing maternity care.
If you have any questions please feel free to contact us:
Closing Date: 9th February 2026
Interview Date: 25th February 2026
Main duties of the job
To ensure that midwifery practice regarding infant feeding is both evidence based and is developed in line with best practice.
Leading in partnership with the senior midwifery team to develop Infant feeding strategies for the maternity service in line with national and local policy
To be recognised as a specialist professional with an increased knowledge in infant feeding and act as a resource of information and support for colleagues.
Work with colleagues to develop strategies to enable them to undertake midwifery led assessment of mothers and babies’ needs within infant feeding and implement and evaluate clinical care as appropriate
To facilitate the smooth running of the daily Infant feeding Drop In
Work with the relevant colleagues to develop strategies that will work toward and maintain BFI full accreditation via audit and risk management
Establish links with all agencies involved with the promotion of Infant feeding Neonatal Unit, Infant feeding teams form other Trusts, SE London LMNS, ICB, the Maternity and Neonatal Voices Partnership (MNVP), Health Visiting and community child health and charities providing feeding support. Including working toward implementing the SE london Infant feeding strategy.
Provide support in the provision support for the Tongue Tie clinic.
Working for our organisation
Guy’s and St Thomas’ NHS Foundation Trust comprises five of the UK’s best known hospitals – Guy’s, St Thomas’, Evelina London Children’s Hospital, Royal Brompton and Harefield – as well as community services in Lambeth and Southwark, all with along history of high quality care, clinical excellence, research and innovation.
We are among the UK’s busiest, most successful foundation trusts. We provide specialist care for patients including heart and lung, cancer and renal services as well as a full range of local hospital and community services for people in Lambeth and Southwark. We have a long tradition of clinical and scientific achievement and – as part of King’s Health Partners – we are one of England’s eight academic health sciences centres, bringing together world-class clinical services, teaching and research. We have one of the National Institute for Health Research’s biomedical research centres, established with King’s College London in 2007, as well as dedicated clinical research facilities.
We have around 22,700 staff, making us one of the largest NHS Trusts in the country and one of the biggest employers locally. We aim to reflect the diversity of the communities we serve and continue to develop new and existing partnerships with local people, patients, neighbouring NHS organisations, local authorities and charitable bodies and GPs.
Detailed job description and main responsibilities
Work in accordance with the NMC’s rules and code of conduct for midwives.
Maintain and develop professional knowledge and competence in accordance within the NMC recommendations.
Act as a role model for midwifery practice to all staff within the directorate.
Work with colleagues from within and outside of maternity GSTT/ELCH Neonatal Unit, Infant feeding teams from other Trusts, SE London LMNS, ICB, the Maternity and neonatal voices partnership (MNVP), health visiting and charities providing feeding support to improve strategy and care within Infant feeding.
1. To be able to demonstrate both the abilities and skills required to promote and support infant feeding.
2. To be personally compliant with the WHO code of marketing of breastmilk substitutes and support an environment to enable GSTT/ECH to be complaint with the code.
3. To demonstrate effective communication skills and have both experience and a keen interest in teaching the multi-disciplinary team (including midwifery, nursing and medical staff) or users of the maternity services.
4. The ability to achieve set targets and goals within present time scales, effectively monitoring and evaluating progress.
5. To be able to motivate, inspire and empower staff to achieve best practice.
6. To initiate new ideas, practices and approaches to direct clinical care of mothers and babies.
7. To demonstrate proven change management skills
Education & Professional Development.
8. To improving practice in infant feeding by influencing and educating other professionals members of the multi-disciplinary team including medical, midwifery and nursing staff/support staff.
9. To ensure that her/his own personal and professional development programme shows evidence of continuing professional development.
10. Provide education to the multi-disciplinary team in matters relating to infant feeding, including the participation in the mandatory midwifery training program.
11. To also provide evidence of further studies/experience in infant feeding with knowledge of current infant feeding practice.
12. Work with partners outside of GSTT/ELCH and maternity to enhance and support all aspects of care improvements around infant feeding implementation of the SE London Infant feeding strategy
13. To reinforce the theoretical training of student Midwives by working with them to develop their clinical skills so that when qualified they can offer BFI standard care to women.
14. To work with staff to improve the standard of documentation in relation to breastfeeding
15. Work with the digital team to gain credible and reliant infant feeding statistics for reporting and audit purposes.
16. Undertake audit and use the information gained to adjust BFI Action plan, infant feeding related guidelines and staff and family education. Give
feedback /present results to the department using presentation skills.
·Monitor and evaluate progress towards achieving national and international targets regarding infant feeding UNICEF, DOH targets.
The post holder is required to follow Trust policies and procedures which are regularly updated including:
Confidentiality / Data Protection / Freedom of Information
Post holders must maintain the confidentiality of information about patients, staff and other health service business in accordance with the Data Protection Act of 1998. Post holders must not, without prior permission, disclose any information regarding patients or staff. If any member of staff has communicated any such information to an unauthorised person those staff will be liable to dismissal. Moreover, the Data Protection Act 1998 also renders an individual liable for prosecution in the event of unauthorised disclosure of information.
Following the Freedom of Information Act (FOI) 2005, post holders must apply the
Trust’s FOI procedure if they receive a written request for information.
Equal Opportunities
Post holders must at all times fulfil their responsibilities with regard to the Trust’s Equal Opportunities Policy and equality laws.
Health and Safety
All post holders have a responsibility, under the Health and Safety at Work Act
(1974) and subsequently published regulations, to ensure that the Trust’s health and safety policies and procedures are complied with to maintain a safe working environment for patients, visitors and employees.
Infection Control
All post holders have a personal obligation to act to reduce healthcare-associated infections (HCAIs). They must attend mandatory training in Infection Control and be compliant with all measures required by the Trust to reduce HCAIs. Post holders must be familiar with the Trust’s Infection Control Policies, including those that apply to their duties, such as Hand Decontamination Policy, Personal Protective Equipment Policy, safe procedures for using aseptic techniques and safe disposal of sharps.
Risk Management
All post holders have a responsibility to report risks such as clinical and non-clinical accidents or incidents promptly. They are expected to be familiar with the Trust’s use of risk assessments to predict and control risk, as well as the incident reporting system for learning from mistakes and near misses in order to improve services. Post holders must also attend training identified by their manager or stated by the Trust to be mandatory.
Safeguarding children and vulnerable adults
Post holders have a general responsibility for safeguarding children and vulnerable adults in the course of their daily duties and for ensuring that they are aware of the specific duties relating to their role.
Smoking Policy
It is the Trust’s policy to promote health. Smoking, therefore, is actively discouraged. It is illegal within Trust buildings and vehicles.
NHS PlanWe are committed to meeting the rights and standards required by the NHS plan. We expect our staff to be aware of these rights and standards and to be fully involved and co-operative in meeting them.
Person specification
Education
Essential criteria
17. Registered Midwife Degree
18. Midwifery Evidence of relevant clinical updating in Infant feeding
19. Evidence of further education in Infant Feeding
20. Theoretical and practical teaching of Breast-Feeding mothers
21. Presentation skills including power point/Teams IT skills including excel
Desirable criteria
22. Higher level Breastfeeding Peer supporter qualification / IBLCE Cert/BFI leader or practitioner qualification
Knowledge and Experience
Essential criteria
23. Relevant post registration experience
24. Can demonstrate a forward-thinking approach towards midwifery care, women’s choice and student learning
25. Able to act as a midwifery specialist advisor on matters relating to infant feeding
Desirable criteria
26. Management experience in a clinical area
Aptitudes
Essential criteria
27. Can demonstrate a broad understanding of women’s health needs within the context of changing health care provision
28. Well-presented and fully completed application with valid reasons for applying for the post Reliable Able to motivate other staff Is self-motivating and use own initiative
29. Able to demonstrate excellent interpersonal skills
30. Able to work well in stressful situations
31. Able to demonstrate decision making skills
Guy’s and St Thomas’ celebrates, respects and values the diversity of its staff and patients. We review our policies, procedures and practices to ensure that all employees, patients and carers are treated equitable according to their needs. We are actively committed to ensuring that no one who applies for a job, works or study’s at the Trust, or accesses our services is discriminated against on the grounds of race, ethnicity, nationality, disability, religion or belief, age, gender identity, gender reassignment, sexual orientation, pregnancy and maternity/paternity, or marital/civil partnership.