About the Role We're supporting a growing life science business in their search for a Sales Manager to lead and develop a national team. This hands-on role combines strategic oversight with day-to-day coaching, ensuring individual and overall sales targets are met. You'll need strong commercial acumen and the ability to lead a multi-specialist team across a diverse product range. Location: Ideally based in the Central or South Midlands with easy access to Birmingham, Oxford, London, and Cambridge The Sales Team Setup The Sales Manager will be leading a small team of sales professionals, each focused on different product categories (including equipment, reagents, and internal support). The structure is not split by geography, but by product specialism. Key Responsibilities Develop and implement sales strategies to achieve company-wide goals Lead, mentor, and develop a growing sales team of 9 Coach individuals and deliver onboarding for new starters Maintain and develop the sales framework Collaborate with marketing to align activity and improve lead generation Monitor sales pipelines, performance, and reporting Contribute to product strategy and customer relationship development Lead on recruitment as the team continues to expand Keep informed of industry trends and competitor activity Key Metrics Achievement of team and individual revenue targets Sales performance and continuous improvement Forecasting accuracy and pipeline conversion Customer acquisition, retention, and satisfaction Ideal Background Strong experience in sales leadership within life sciences, biotech, or laboratory supply Experience selling into academic institutions, pharma or biotech environments Commercially minded, with strong people management and team development skills Proficient with CRMs and confident using data to drive performance Comfortable with national travel and based within reach Birmingham What's on Offer Competitive salary of £65,000 - £75,000 bonus car or allowance 25 days holiday plus bank holidays and a Christmas shutdown Pension, healthcare, and wider benefits Autonomy and support to shape and grow a national sales function A collaborative, people focused environment