Vertu Motors - Marketing Customer Data Strategy Lead
Location: Rotterdam House, Gateshead
Salary: Up to £40,000, depending on experience
Summary
The Marketing Customer Data Strategy Lead is responsible for defining, governing, and maximising the value of marketing data across Vertu Motors. This role leads the Data Strategy & Intelligence workstream within Marketing Automation, ensuring data-driven insights, segmentation, and predictive models are delivered to fuel customer engagement and optimise marketing performance.
As a highly analytical, innovative, and business-focused storyteller, the Data Design & Intelligence Lead combines technical expertise (data modelling, SQL, BI tools, CDP integration) with commercial acumen to translate complex data into actionable strategies. The role works in close, continuous partnership with the Head of Automation (Technology) and the Customer Engagement Senior Lead, with ongoing communication and collaboration between them forming a closed-loop operating model of insight → enablement → execution → measurement → optimisation.
The successful candidate will have 8–10 years’ experience in marketing, data, analytics, and reporting functions, with a proven record of building segmentation strategies, predictive models, and insight dashboards that drive measurable business outcomes.
Key Purpose
* Data Strategy Development: Define and own the Marketing Data Framework, segmentation approach, and predictive models to maximise customer lifetime value (CLV), order-to-business (OTB), and retention.
* CDP Business Transformation: Lead the Data Mastery pillar, using the CDP to identify process deviations and improve data accuracy. Build stakeholder networks to embed better standards and highlight opportunities to improve the accuracy of marketing data and operational effectiveness. Drive cultural adoption of data-led decision making across Vertu.
* Governance & Standards: Establish and maintain data quality, compliance, and integration standards across platforms (CDP, CEP, DMS, Showroom, MarTech).
* Insight Generation: Deliver actionable dashboards (CDP SCV), reports, and business intelligence that enable data-led decision-making and accountability.
* Optimisation & Measurement: Build feedback loops and KPIs into campaigns, ensuring ongoing improvement in funnel efficiency and campaign ROI.
* Collaboration: Partner with Technology (Automation/IT) and Customer Engagement leaders to integrate insights into orchestrated journeys and measurable outcomes.
* Innovation: Introduce advanced analytics and modelling (LTV, churn, propensity) to scale personalisation and predictive engagement.
Essential Criteria
Technical & Analytical Skills
* Expert in data modelling, and BI tools.
* Proven experience integrating and operationalising Customer Data Platforms.
* Strong capability in segmentation design, predictive modelling, and lifecycle analytics.
* Ability to translate data into clear, compelling business stories.
Experience
* 8–10 years’ experience in marketing data, analytics, or reporting roles.
* Demonstrable success in delivering commercial outcomes through data-led strategies.
* Experience designing and implementing dashboards for senior commercial stakeholders.
* Deep understanding of data governance, compliance, and first-/zero-party data strategy.
Core Marketing Skills – Authoritative Level
* Data-led, innovative, customer-focused.
* Strategic thinking, commercial awareness, and ability to align data to business KPIs.
Leadership & Collaboration
* Experienced in leading a data workstream or team.
* Able to influence and collaborate cross-functionally with Marketing, IT, and Operations.
* Strong communicator with the ability to simplify complexity for varied audiences.
Desirable Criteria
* Automotive sector experience.
* Experience with advanced analytics tools.
* Knowledge of AI-driven modelling and orchestration.
* CIM qualification.
* Degree in Data Science, Marketing Analytics, or a related field.
Personality & Behavioural Qualities Needed
* Analytical, precise, and innovative thinker.
* Commercially focused storyteller who translates insight into action.
* Strong attention to detail without losing sight of strategic outcomes.
* Positive, solutions-focused, with a continuous improvement mindset.
* Ambitious for both business success and personal growth.
What you can expect
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:
* 25 days holiday rising with length of service plus bank holidays
* Access to our online rewards platform giving you cash back and discounts for multiple retailers
* Preferential Service Rates
* Colleague Purchase Scheme
* Share Incentive Scheme
* Pension
* Enhanced Maternity & Paternity
* Hybrid working
If you are interested in joining our brilliant team, please apply now!
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