Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand there in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven Senior PPC Manager, reporting into the eCommerce Manager.
* Up to £50,000 DOE
* Hybrid working options, x 2 days from home, x 3 days in Batley
Senior PPC Manager job profile:
We are hiring a Senior PPC Manager to join our growing Ecommerce team. Working out of the brand new office located near Batley train station and reporting directly to the eCommerce Manager. This role is a key strategic priority as we look to begin the next phase of our ambitious growth plans.
Key Responsibilities:
● Working alongside the Head of PPC to manage a 6 figure monthly PPC budget
● Develop and execute PPC campaigns across multiple platforms to drive website traffic and generate leads
● Continuously monitor and analyse campaign performance, make adjustments as necessary to optimize results
● Collaborate with the marketing team to align PPC efforts with overall business goals and strategies
● Work with our Merchandising team to ensure visibility of key categories
● Stay up-to-date on industry developments and incorporate new techniques and technologies into PPC campaigns
● Manage and optimize PPC budgets to ensure maximum return on investment
● Provide regular reporting and analysis of PPC campaign performance to stakeholders
Qualifications/Experience required:
● 3-5 years of experience in PPC management, with a proven track record of success
● Strong knowledge of PPC platforms, including Google Ads and Bing Ads
● Experience with bid management, keyword research, and ad copywriting
● Familiarity with analytics tools such as Google Analytics and AdWords
● Strong understanding of SEO and how it relates to PPC
● Excellent communication and project management skills
● Ability to work independently and as part of a team