Acquisition Manager / Performance Manager - Based In Manchester
£45000 - £60000 + Bonus + Benefits
Exciting newly created opportunity for an Acquisition Manager to join a leading niche brand within a high growth business based in Manchester. The ideal time to join a scaling Ecommerce team to drive the next stage of growth.
The role is ideal for a data-driven, creative, and commercially minded Acquisition Manager who will focus on customer growth across paid digital channels. This is a high-impact role for someone who loves performance marketing and knows how to balance storytelling with numbers. You will take ownership of the paid acquisition strategy end-to-end across Meta, TikTok, YouTube, PPC, and Affiliates. You will have a clear focus on new customer growth, efficient CAC, and scale. You will work closely with the creative, retention, and merchandising teams and you will build, test, and optimise campaigns that increase sales and drive consumers to join the subscription model.
Key responsibilities
* Lead the full funnel paid acquisition strategy across Meta, TikTok, YouTube, Google Ads, and Affiliates aligned to revenue and MER/ROAS targets.
* Translating commercial targets into budget and pacing plans by channel, campaign, and audience.
* Continuously test creative, copy, and audience targeting to optimise performance and reduce CAC.
* Manage budgets and forecast performance, ensuring spend efficiency and scalability.
* Build strong partnerships with affiliates and external media partners to expand reach.
* Collaborate with design and content teams to produce high-performing assets for each platform.
* Structuring accounts for clean measurement (naming conventions, UTM discipline, experiments).
* Analyse data daily to drive insights, report results, and identify growth opportunities.
* Monitor competitor performance, industry benchmarks, and emerging ad formats.
What they offer
* Opportunity to lead customer acquisition for a market-leading brand.
* Freedom to test, scale, and innovate with the support of a collaborative in-house team.
* Competitive salary, performance bonus, and benefits package.
* Product discounts, brand events, and gym membership support.
* Clear growth path
#paid media manager #acquisition manager #performance manager
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