The opportunity
As Brand Manager for Sudocrem, you will be responsible for developing and executing the local brand strategy to drive growth and market share within the OTC portfolio. This includes leading the local brand planning process, campaign execution, partnership management, global toolkit adaptation, claims development, packaging approvals, and healthcare professional (HCP) engagement. You will manage the end-to-end Emma’s Diary partnership, and lead activations to ensure strong consumer and professional awareness. Collaboration with cross-functional teams, external agencies, and the global hub is critical to deliver best-in-class execution while maintaining compliance with regulatory standards.
How you’ll spend your day
1. Develop and implement the annual brand plan for Sudocrem, aligned with business objectives and consumer insights
2. Monitor brand performance and identify opportunities for growth and innovation
3. Manage the end-to-end partnership with Emma’s Diary, including production and supply of samples, digital activations, and campaign execution
4. Ensure accurate forecasting and timely delivery of samples and partnership marketing activities
5. Work closely with the global hub to localize global campaign assets for the UK market, ensuring compliance, cultural relevance, and brand consistency
6. Share local insights and performance feedback with global teams to inform future strategy and toolkit development
7. Drive claims development and secure approvals through PAGB and Veeva systems
8. Manage packaging updates and ensure compliance with regulatory and brand guidelines
9. Develop and deliver educational materials and initiatives to increase awareness among healthcare professionals and pharmacy teams
10. Support advocacy programs to strengthen brand credibility in professional channels
11. Oversee digital activations, including paid and organic social campaigns
12. Manage agency relationships and monitor performance analytics to optimize campaigns
13. Manage brand budgets, including PO raising, spend tracking, and invoice reconciliation
14. Ensure compliance with internal processes and external regulatory requirements
15. Monitor competitor activity and market trends to inform strategy
16. Report on KPIs and ROI for all brand activities, leveraging analytics and insights teams
Your experience and qualifications
17. Proven experience in brand management within consumer healthcare or FMCG sectors
18. Strong understanding of marketing strategy, campaign execution, and digital channels
19. Experience managing partnerships and cross-functional projects
20. Familiarity with regulatory processes (PAGB, Veeva) and claims development
21. Excellent communication, project management, and analytical skills
Enjoy a more rewarding choice
We support our people through every stage of their journey with us. Our flexible reward platform puts you in control, empowering you to tailor your benefits to fit your lifestyle, priorities, and what matters most to you. With 25 days of annual leave that grows with your service, the flexibility to purchase additional days, and two dedicated volunteering days each year, your time off is truly yours to enjoy, recharge, and give back. We prioritise your health with private medical insurance, life assurance, critical illness cover, and income protection.
Whether you're growing your family or pursuing new adventures, our enhanced maternity and paternity leave, sabbaticals, and hybrid working policies are here to support you through life’s most meaningful moments. Financial wellbeing matters too, which is why we offer an enhanced pension scheme, access to a discount store, and free financial coaching through Bippit.
To help you grow with confidence, we offer a structured training and development programme tailored to your role and department, equipping you with the tools, knowledge, and support you need to thrive.