Barchester Healthcare is an industry‑leading care provider, holding some of the best quality ratings of any large care home provider in the UK. They are looking for a Customer Relationship Manager to join their prestigious care home team. This is an opportunity to work alongside an exceptional management team to ensure the success of a first‑class care home.
Main duties of the job
The Customer Relationship Manager will be responsible for managing enquiries, developing the digital profile of the home, and networking with the local community to drive sales and increase occupancy. They will deliver a full range of sales and marketing approaches, including handling enquiries, supporting local and wider marketing activities, and identifying opportunities to improve sales and marketing performance.
About us
Barchester Healthcare is an industry‑leading care provider, holding some of the best quality ratings of any large care home provider in the UK. They have a clear focus on providing their residents with exceptional quality care.
Job responsibilities
Competitive salary plus commission (12 month Maternity cover)
Rewards Package
* Attractive salary, alongside a competitive commission structure.
* Access to a range of retail and leisure discounts.
* Access to a range of wellbeing support and Best Doctors Service.
* Opportunity to develop within a hugely supportive team.
Responsibilities
* Managing enquiries to improve conversion rates and achieve occupancy targets.
* Excellent communication skills.
* Networking within the local community to raise the profile of the home and generate enquiries.
* Supporting local and wider marketing activities to generate enquiries, drive conversion rates and increase occupancy.
* Identifying opportunities to improve sales and marketing performance.
Requirements
* Proven sales and marketing experience, preferably in healthcare.
* Ability to analyse data on Salesforce or a similar CRM application.
* Self‑motivated and target‑driven.
* Strong interpersonal and professional qualities.
* Confident user of Microsoft Office (Excel/PowerPoint).
* Full UK driving licence.
Job Duties
* Represent Barchester and our state‑of‑the‑art home in a friendly and professional manner.
* Responsible for all sales activity for the home.
* Treat potential new residents over the phone and provide informative and welcoming tours of the home.
* Engage with residents and relatives to understand their experience and requirements.
* Respond to sales enquiries.
* Actively generate leads and identify local marketing opportunities.
* Maintain a contacts database.
Qualifications
* The successful candidate should have proven sales and marketing experience, preferably in the healthcare industry, and the ability to analyze data on Salesforce or a similar CRM application. They should be self‑motivated, target‑driven, and have strong interpersonal and professional qualities. Confidence in using Microsoft Office (Excel/PowerPoint) and a full UK driving licence are also required.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Depending on experience Salary expectations will be discussed at interview stage.
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