Department: Student Recruitment and Marketing
Location: Greenford (On-Site)
Type of Contract: Permanent
About Us
GBS is a higher education provider offering a range of sector‑relevant courses across ten campuses in London, Birmingham, Leeds, and Manchester. Working in partnership with several of the UK’s leading higher education providers, we deliver vocational, undergraduate and postgraduate programmes in finance, accounting, business, construction, tourism, healthcare – and more.
Our Vision
Changing Lives through Education
Job Overview
The Digital Marketing Manager ensures consistent and compelling brand positioning across all channels, while aligning marketing efforts with overall business objectives.
You will have a strong passion for education, combined with a solid marketing background. This position plays a critical role in advancing GBS’s mission to deliver impactful educational solutions across diverse sectors and audiences.
This role is not eligible for visa sponsorship!
What the Role Involves
* Paid Media & Digital Campaign Management: Lead, manage, and optimise multi‑channel digital marketing campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta (Facebook & Instagram) to drive high‑quality leads and maximise ROI.
* Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
* Budget Management & ROI Optimisation: Manage campaign budgets effectively to maximise ROI, cost‑efficiency, and overall campaign performance.
* Audience Targeting & Segmentation: Design and execute precise targeting strategies to reach mid‑career professionals and senior‑level decision‑makers across relevant industries.
* Creative Development & Copywriting: Create compelling ad copy and collaborate with design and content teams to produce high‑impact, conversion‑focused creatives.
* Budget & Vendor Management: Manage marketing budgets and relationships with external agencies, designers, and media partners to ensure cost‑effective and high‑quality delivery.
* Centralised Marketing Content Management: Establish and manage a single source of truth for all marketing content, assets, and campaign materials. Oversee marketing asset libraries and DAM systems to ensure consistency, version control, and compliance.
* Brand Management: Strengthen and maintain consistent brand positioning, messaging, and visual identity across all communication channels and touchpoints.
* Lead Nurturing Alignment: Work closely with internal stakeholders to align paid media campaigns with lead follow‑up strategies and email marketing initiatives to improve conversion rates.
* Data Analysis & Visualisation: Utilise Power BI to monitor channel performance, lead quality, and conversion trends to support data‑driven decision‑making.
* Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as Salesforce CRM, Google Tag Manager, and Google Analytics.
* Market Trends & Innovation: Stay up to date with the latest paid media trends, tools, and best practices to maintain a competitive advantage.
About You
* Paid Media Expertise: Substantial experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
* Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL, and conversions.
* Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training, or industry‑specific sectors.
* Data & Analytical Skills: Strong analytical and reporting capabilities with hands‑on experience using Google Analytics, Google Tag Manager, CRM, and Power BI.
* Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
* Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
* Collaboration: Ability to work independently while effectively collaborating with cross‑functional and international teams.
What we offer
* 25 days annual leave, plus 8 public holidays
* 1-day extra leave per year of service, up to a maximum of 5 days
* Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
* Perks@Work discounts platform, wellbeing centre and much more
* Reward and recognition programme
* £500 award employee referral scheme
* Discretionary annual performance bonus
Equal Opportunity
GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities.
We take our core values seriously and work hard to create an environment where everyone feels welcomed.
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