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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, York
Client:
House Of Fashion Associates
Location:
Central Manchester
Job Category:
Other
-
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
The legendary AND1 basketball brand is back. We’re looking for a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to boost D2C growth across the UK & EU.
If you're an expert in Paid Social and e-commerce strategy, this is your chance to make a significant impact on an iconic basketball lifestyle brand.
What You’ll Do:
* Website Management: Oversee e-commerce site development with 3rd-party developers; optimize navigation, collections, UX, and product launches; align online product drops with inventory & marketing priorities.
* Digital Marketing & Paid Social: Plan, launch & optimize Paid Social campaigns (Meta, TikTok, Pinterest); run A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports & sales forecasts; manage marketing calendar and online trading budget; track trends.
* Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness for key launches and promotions.
What You’ll Bring:
* 4+ years in e-commerce or digital marketing (sportswear or footwear experience preferred).
* Proven success in Paid Social: Meta Ads, TikTok Ads, Pinterest.
* Deep experience with Shopify/Shopify+.
* Skilled in Google Analytics, Ads Manager, Meta Business Suite.
* Strong performance marketing mindset (ROI, conversions, CPL).
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