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Product & Brand Marketing Manager, Luton, Bedfordshire
Client:
Location: Luton, Bedfordshire, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
Purpose
Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and we are seeking an experienced product & brand marketing manager to help lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into scroll‑stopping creative, performance‑driven campaigns and retail‑ready collateral.
Core Functions & Key Responsibilities
1. Go-to-Market Execution & DTC Growth
o Lead launch strategy and performance across Shopify, landing pages, and UX optimisation.
o Own paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
o Integrate tools for 3PL and customer service to ensure smooth fulfilment and support.
2. Brand & Content Development
o Oversee creative production including packaging, photography, video, and UGC.
o Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
o Build automated email and SMS flows (welcome, post-purchase, win-back).
o Run A/B tests to optimise subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
o Manage influencer outreach, seeding campaigns, and usage rights.
o Moderate and grow online community (e.g., Facebook/Slack).
o Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
o Conduct pre/post-launch surveys and translate insights into actionable strategies.
o Track marketing performance (CAC, LTV, MER, unit economics) and provide regular reporting.
6. Retail & Compliance Support
o Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
o Ensure marketing materials are compliant with UK/EU supplement regulations.
7. Experience & Skills Profile
o Bachelor’s degree minimum 2:1 in business or marketing
o 3–5 yrs in FMCG, wellness or DTC start-up marketing
o End‑to-end physical product launch ownership – Experiential event planning & execution
o Shopify, CRM and Meta Ads Manager proficiency – TikTok Ads & Spark partnerships
o Entrepreneurial spirit, ability to work independently
o Proven lifecycle/email automation build & CRO testing
o Data‑driven mind set, strong analytical skills and ability to interpret data to drive decision making
o Agile/Scrum or Gantt project‑management tools
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