Group Marketing Director // VP of Marketing
Location: Darlington – full-time
Department: Commercial
Type: Full-time, Permanent
About the role:
The Group Marketing Director will define and lead our global marketing strategy, strengthen our brand, drive demand, and build a high-performing team that accelerates revenue growth. This role is critical to shaping CameraMatics' identity over the next 3–5 years: a bold, confident, industry-defining technology brand.
Role Summary
The Group Marketing Director owns:
Þ Global marketing strategy
Þ Pipeline lead creation & acceleration
Þ Brand, content & narrative transformation
Þ Digital & performance marketing
Þ Social media expansion & industry presence
Þ Hypergrowth brand awareness and growth
Þ Field marketing & partner co-marketing
Þ Leadership of a growing global marketing team
This is a senior, highly strategic, and execution-capable role. You must be equally comfortable setting long-term strategy and diving deep into campaign optimisation, social performance, pipeline metrics, messaging, and creative output.
A major focus of this role is to change the industry narrative, differentiate CameraMatics from legacy telematics providers, and build a bold, modern, premium brand that resonates with enterprise buyers, fleet operators, drivers, and industry influencers.
Key Responsibilities
1. Global Marketing Strategy & Market Expansion
* Develop and execute a unified global marketing strategy aligned to revenue targets and regional growth plans (UK, EU, US).
* Build integrated campaigns across demand generation, digital, brand, content, PR, field marketing, and strategic partnerships.
* Localise messaging and campaigns for key markets while maintaining a consistent brand identity.
* Define marketing priorities for emerging target sectors (GSE/aviation, construction, waste, transport associations, utilities).
2. Pipeline Creation, Acceleration & Revenue Alignment
* Own global pipeline generation and acceleration targets.
* Partner with CRO, Sales Directors, Enterprise CSMs, and SDR leadership to ensure pipeline coverage and conversion.
* Build a predictable demand engine using:
* Paid acquisition
* Organic + social media
* Video-led content
* Industry thought leadership
* ABM/ABX for key enterprise accounts
* Diagnose pipeline gaps and deploy targeted marketing interventions to increase velocity and reduce sales cycle time.
3. Narrative, Brand Positioning & Category Creation
* Lead a bold brand repositioning to establish CameraMatics as the premium AI-driven fleet safety and operations platform.
* Evolve messaging to focus on safety, intelligence, automation, risk reduction, predictive insights, and driver wellbeing.
* Ensure a clear, differentiated brand story across markets, sales motions, and product launches.
* Oversee visual identity, tone of voice, and overall narrative consistency across all channels and teams.
4. Content, Video & Social Media Leadership
* Set the global content and video strategy, with a shift towards bold, high-quality, high-frequency video.
* Coach the Global Content & Video Manager to deliver industry-defining creative output.
* Transform CameraMatics’ social presence through aggressive follower growth, engagement, and industry reach—especially on LinkedIn and YouTube.
* Oversee development of:
* Case study films
* Product walkthroughs
* Thought leadership series
* Executive brand-building
* Ensure content supports brand, pipeline, sales enablement, and customer advocacy.
5. Digital, Performance & Analytics
* Lead global digital strategy across SEO, GEO (AI discoverability), paid search, paid social, retargeting and CRO.
* Implement high-quality dashboards tracking:
* Pipeline contribution
* CAC, CPL, ROAS
* Organic search performance
* Social media growth & engagement
* Content asset attribution
* Own global marketing KPIs and model forecasting for Board-level reporting.
6. Field Marketing, Events & Partnerships
* Build a global field marketing engine with strong presences at major transport, logistics, construction and GSE events.
* Lead marketing elements of strategic partnerships (OEMs, telematics, industry associations, integrators).
* Align event strategies with ABM, sales priorities, and pipeline acceleration requirements.
7. Team Leadership & Organisational Development
* Build, mentor, and lead a multi-disciplinary marketing team across regions.
* Create a high-performance culture grounded in accountability, clarity, creativity, and data.
* Develop operating rhythms, campaign processes, and cross-team collaboration frameworks.
* Identify future team needs: demand gen, digital, content, product marketing, regional marketing, analysts.
8. Budget, Tools & Operational Excellence
* Own the global marketing budget and allocate investment to maximise ROI.
* Oversee selection, ownership, and optimisation of marketing technology (HubSpot, analytics, creative tools).
* Ensure all campaigns are delivered on time, on brand, and aligned to revenue goals.
Qualifications & Experience
* 8+ years of B2B marketing leadership, ideally in SaaS, telematics, fleet technology, logistics, AI, or mobility sectors.
* Proven experience scaling marketing across Europe and/or North America.
* Strong track record in pipeline ownership, demand generation and revenue alignment.
* Deep understanding of digital marketing, ABM/ABX, social media growth, and brand strategy.
* Experience managing creative and performance marketing teams.
* Excellent stakeholder management; able to influence C-level leaders and cross-functional partners.
* Demonstrated ability to build differentiated, bold, industry-challenging brands.
* Data-driven mindset with strong analytical capability.
* Experience in a scale-up environment preferred.
Leadership Competencies
* Bold Storytelling: Challenges industry norms; elevates messaging beyond functional product features.
* Strategic Accountability: Owns the number; ensures marketing contributes materially to revenue.
* Operational Excellence: Builds process, clarity, and repeatability across a fast-scaling organisation.
* Agility & Pace: Works with urgency, embraces iterative execution, and moves quickly.
* Cross-Functional Influence:Creates alignment between Marketing, Sales, CS, Product, and Delivery.
* Outcome Ownership: Sets clear targets and takes responsibility for achieving them.
What We Offer
* Competitive executive compensation package.
* Ownership of the global marketing function during a transformational growth phase.
* Opportunity to move into a VP role
* Opportunity to reshape an entire industry narrative and build a globally recognised brand.
* Direct influence on company strategy and revenue performance.
* Hybrid working with international travel (UK, EU, US).
* Work alongside a high-calibre leadership team during a major scale-up phase.