Channel Marketing Manager (German speaker) Location: Reading (Hybrid, 1 day a week in the office) Contract Details: ASAP - 30/06/2026 Remuneration: £190.00 Daily Responsibilities: • Procure and assimilate consumer behaviour into insights within the context of the sub-region a consumer profiles to drive unified sell-thru plans • Maximize ROI on future activities by measuring and optimizing marketing campaigns, promotions performance and sell-thru. • Anticipate and discover competitor’s activities, and adjust retail marketing programs to counter. • Work with subsidiaries to analyse the partner’s existing marketing capabilities in order to recognize and execute on specific local needs • Collaborate with World Wide and EMEA Channel and Local teams to develop marketing plans, inclusive of Digital, addressing upcoming selling seasons and industry trends. • Gather and synthesize data from retailer partners, Microsoft, and industry resources to form actionable learnings and tactics. • Work with subsidiaries to help create medium and long-term execution plans in line with seasonal planning to maintain retail channel momentum through the product life cycle and follow the key retail selling seasons • Guide subsidiaries to anticipate needs of the selling seasons and industry trends and deliver feedback to support • Drive creation and review of key ROB processes within sub region • Drive local alignment to WW seasonal planning guidelines that delivers readiness and execution in market. • Drive subsidiary execution & seamless integration between Category, Sales & Retail Services • Drive consistent Channel Marketing (EPIC) Execution that achieves required goals and aligns with Corp guidance and aligning any required changes with corporate Channel Marketing • Provide product and marketing expertise while optimizing for the subsidiaries objectives in order to increase partner trust in the Company • As necessary, translate category management plans for subsidiaries, and coordinating marketing efforts at the local level between sales, category management, and internal support teams (visual merchandising, field labour & training, and Digital) to drive successful execution of retail programs, training, promotions, and events. • Use results of analysis to learn from execution success and failures and share this with subsidiaries • Work with subsidiaries to maintain budgets and maximise ROI • Demonstrate creativity and entrepreneurial behaviour while staying on strategy • Ensure countries are aligned with PC Aisle LOB KPIs, inclusive of Digital. • Work the Labour and Evangelism leads to drive excellence in field reporting and analysis for PC Aisle products • Direct and indirect leadership with outcomes • Influence across boundaries • Impact and Influence w/o Authority • Effectively communicates the business strategy, describes and holds team accountable to key goals. What is the ideal background of a candidate for this role? Experiences Required: Education, Key Experiences, Skills and Knowledge: • Marketing/Business Bachelors Degree– MBA preferred • Experience in Retail/Channel Marketing/Marketing/Retail Sales • Proven success at marketing and execution planning – particularly with Consumer Technology products • Strategic business planning • Executive & Intercultural communication skills • Strong partner relationships • Cross group collaboration • Forward looking and strategic thinking • New product launch experience • Leading and thriving in ambiguity • Strong coach and teacher of others