At American Express, our culture is built on a 175-year history of innovation, shared and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
The UK Product Acquisition team is responsible for driving business growth by attracting and converting new prospects into our Cardmembers. This role is a critical contributor to the Acquisition team, bringing in new Cardmembers across a range of campaigns and channels. This is an exciting opportunity for a talented and motivated individual looking to further develop their marketing skills and drive tangible growth for the business within a fast-paced environment. The Acquisition Team have the opportunity to create some of the UK's largest and most high profile TV, out of home and digital campaigns. It will be your responsibility to support the agencies briefings, media planning and creative production and delivery of these campaigns, as well as ensuring we are constantly innovating, optimising and testing new methods to acquire the right customers all within the parameters of Consumer Duty and other regulatory guidelines.
How will you make an impact in this role?
1. End to end management and delivery of acquisition campaigns across online and offline channels (e.g. digital display, social, AV, outdoor, radio, podcasts, cinema and partnerships) to support overall acquisition objectives
2. Agency management, working with a variety of agency stakeholders across creative briefing, development, production and media planning / buying
3. Analysis and reporting of campaign results and acquisition performance using a wide range of reporting tools
4. Data-driven, proactive development of new ideas for campaigns to improve acquisition efficiency and effectiveness
5. Collaborating with internal teams across the business including UK acquisition channel owners,Product, Risk, Acquisition Centre of Excellence, Global Brand, Corporate Affairs, etc.
6. Supporting the team in acquisition planning and forecasting processes
7. Management and administration of campaign budgets, including raising requisitions, processing invoices, vendor liaison, internal reconciliation etc.
Minimum Qualifications
8. Experience delivering multi-channel marketing campaigns (ideally B2C / ATL channel experience) and good understanding of Amex marketing channels.
9. Ability to build strong relationships with internal and external stakeholders and influence is critical, including external creative and media agencies
10. Strong project, process and budget management skills with great attention to detail.
11. Quantitative and analytical skills coupled with strong written and oral communication to gather and articulate learnings and outputs and inform future strategy.
12. Capable of working independently, efficiently multitasking and working under pressure to meet business deadlines.
13. Strong initiative and problem-solving skills – ability to take ownership of their work and find a way around obstacles and challenges with a positive attitude.
14. Track record of being a great team player with a nurturing and collaborative approach and strong leadership abilities.
Preferred Qualifications
15. Solid knowledge of media planning across online and offline channels and experience in briefing and managing media agencies
16. Understanding of consumer Card issuing in the UK.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
17. Competitive base salaries
18. Bonus incentives
19. Support for financial-well-being and retirement
20. Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
21. Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
22. Generous paid parental leave policies (depending on your location)
23. Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
24. Free and confidential counseling support through our Healthy Minds program
25. Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.