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Demand marketing manager

Leeds
Marketing manager
Posted: 7 August
Offer description

At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work." Maximise ROI. Transform sales pipelines. Power our global growth. At Klipboard, we're revolutionising how field service businesses operate. Our powerful SaaS platform is turning inefficiencies into tangible revenue for customers across the globe – and we need a demand generation leader who can accelerate our expansion. The Opportunity As our new Demand Generation Manager, you'll closely manage the sales pipeline to ensure we're maximising business ROI. You'll work directly with the Klipboard Marketing Manager and CMO, as well as the wider marketing team across RAM Tracking and Klipboard. You'll be a results-driven and highly organised individual with a real passion for scaling businesses who understands the true value of leads. Working cross-functionally with sales, development, and content teams, you'll play a critical role in driving awareness, generating and nurturing qualified leads, and accelerating revenue through seamless processes. Key Responsibilities: Pipeline Management & Optimisation Closely monitor the entire sales pipeline from lead to close Identify bottlenecks and implement solutions to maximise conversion rates Collaborate with sales to align marketing activities with revenue targets Develop and maintain reporting dashboards to track pipeline health Multi-Channel Campaign Execution Develop and execute strategic campaigns that attract, engage and convert our ideal customers Create and optimise targeted campaigns across email, digital advertising, and social media Implement effective lead scoring and segmentation strategies Measure and optimise campaign performance against revenue targets Lead Generation & Nurturing Design and implement lead-nurturing programmes that convert prospects into customers Build automated workflows that deliver the right message at the right time Collaborate with content teams to ensure messaging aligns with buyer journey stages Analyse customer journey data to identify optimisation opportunities Marketing Technology & Analytics Leverage marketing automation tools to scale lead generation efforts Use data analytics to drive decision-making and demonstrate marketing ROI Implement testing methodologies to continuously improve conversion rates Provide regular reporting on key performance metrics and revenue impact Skills, Knowledge and Experience: Proven track record of driving revenue growth through demand generation strategies Strong understanding of B2B sales pipelines and lead nurturing processes Experience managing marketing automation platforms (Hubspot, Pardot, Intercom) Data-driven mindset with the ability to analyse performance and optimise campaigns Experience with CRM systems and marketing analytics tools Preferred Qualifications Experience in SaaS or technology sectors, ideally with field service management solutions Knowledge of B2B sales processes in niche markets Firm understanding of Salesforce CRM, Pardot, or Hubspot Understanding of marketing attribution modelling Project management experience Personal Qualities Results-oriented with a focus on revenue impact Strategic thinker with strong analytical skills Self-motivated with excellent time management Process-driven with attention to detail Excellent communicator who collaborates effectively across departments Why Join Klipboard? Growth & Impact Significant investment into the team and marketing budget Join during an exciting global expansion phase Be part of a success story transforming field service management worldwide Make a visible impact on a business helping thousands of companies operate more efficiently Play a key role in shaping our demand generation strategy Culture & Environment Work with a highly experienced, entrepreneurial team dedicated to innovation Collaborative and dynamic environment focused on customer success Hybrid working arrangement (3 days in our Leeds office, 2 days remote) Professional development opportunities to grow your career Company Info You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work." Equal Opportunities As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation. If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team. Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you! To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes. LI-Hybrid

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