Your New Role
CNN is seeking a detail and solutions-oriented Marketing Director to oversee brand, content, and sponsored initiatives for CNN International and CNN Español. The role will own and develop comprehensive marketing strategies that drive revenue and grow brand affinity across key international markets.
This position reports to the Senior Director of Marketing and collaborates with the Creative Director to execute all marketing projects, from ideation to execution.
Your Role Responsibilities
* Strategy Development: Develop and implement global marketing strategy for CNN International and Español's key initiatives to increase awareness and affinity of CNN's brand and its subscription products.
* Project Management: Ensure ideas become realities, managing details and requests to all internal partners to implement the strategy and launch on time.
* Cross-functional Collaboration: Work across the news organization to ensure alignment on brand, content, sales initiatives, user experiences, and brand messaging across all touchpoints.
* Media Planning: Provide thought leadership in owned and operated marketing levers, and paid media as applicable, to maximize impact.
* Performance Tracking: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
* Compliance: Serve as brand steward and ensure all marketing activations strictly adhere to CNN's global brand guidelines and standards.
Your Qualifications & Experience
* Experience: 7+ years of experience in marketing or media, ideally at an agency or within the news media, streaming, entertainment, or tech sectors for a global brand.
* 360 Media Expertise: Broad understanding of all media types, including TV, programmatic, social, OOH, podcasts, and their role to achieve brand goals and objectives.
* Data-Driven: Strong analytical mindset with the ability to interpret data, measure campaign performance, and make data-backed decisions to optimize campaigns.
* Creative Problem‑Solving: Ability to think creatively and strategically to overcome challenges and create innovative solutions.
* Strong Communication Skills: Excellent verbal and written communication skills, with the ability to present data‑driven insights and recommendations to stakeholders across editorial and commercial teams.
* Project Management: Strong organizational and project management skills with the ability to juggle multiple initiatives and deliver results under tight deadlines.
* Education: Bachelor's degree in Marketing, Business, or related field.
* Attitude: Self‑starter, curious, client‑centric, strong work ethics, and nimble.
* Industry Knowledge: Experience in marketing a global brand and/or in international regions is a plus.
Hybrid Working
This role is advertised as a hybrid work model, combining remote and in‑office work, following WBD's current company policy and agreed upon with your line manager. Subject to applicable laws, the company reserves the right to change this working agreement as essential to business needs and with reasonable notice.
Warner Bros. Discovery embraces inclusion and is an equal opportunity employer. We consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability, or any other category protected by law. If you require adjustments or accommodations during the job application or recruitment process, please visit our accessibility page for instructions.
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