Brand, Campaign and Content Manager
Location: Bristol, GB; London, GB; Douglas, IM
Company: CLFIS Limited
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. Part of our parent company Great-West Lifeco, we have operated in the United Kingdom since 1903. We are transforming to create a more customer‑focused business by providing expertise on financial and tax planning, home finance, annuities, and collective fund solutions.
Job Purpose
Orchestrate the development, creation and delivery of high‑quality content to support brand and reputation building, owning and leading the content calendar. Responsible for generating a continuous flow of content and working with key internal stakeholders to align plans and content internally and externally. Lead the development of brand and reputation campaigns/content from brief to multi‑channel execution, creating compelling messaging that delivers measurable outcomes and reporting across the business.
Duties/Responsibilities
* Contribute to ongoing campaign/content planning to build brand and reputation aligned to business strategy, bringing the brand to life for agreed audiences in owned and earned channels, optimising reach and impact, including spokesperson plans and alignment with internal comms and CEO office.
* Develop and own the campaign/content plan and calendar, delivering campaigns from brief through to execution across multiple channels – e.g. media, email, direct mail, social media, website, events, paid search, industry and customer insights and adviser training. Collaborate with research and insights, content writers, events manager, marketing comms and digital teams as required, and support innovative content with external partners.
* Ensure all content and brand marketing collateral and literature on and offline are maintained and up to date, managing approval to adhere to brand guidelines and signed‑off by Technical, Legal, Compliance, Product and Distribution, and any other relevant parties, including external partners.
* Support the evolution of brand guidelines creation and training across the business.
* Perform robust reporting and analysis: measure agreed performance metrics and KPIs, monitor data, use insights to improve performance, and continually review competitive landscape and market trends to be the SME in the marketing team.
* Govern the brand through timely sign‑offs, sublicence agreements and other required activities to protect brand integrity, championing the importance of a strong brand within the business and influencing key stakeholders.
Skills, Knowledge and Experience
Solid practical experience in a marketing communications management role is necessary, for example:
* Strong background in brand and content campaign planning, execution and measurement across all channels.
* Creative ability to deliver compelling and engaging content.
* Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques.
* Wide knowledge of digital marketing methods – email campaigns, content marketing, social media, and online advertising.
* Significant experience working with creatives, agencies and other providers of marketing services.
* Hands‑on experience of using marketing systems such as CMS, Google Analytics, marketing automation and email software.
A background in brand and marketing comms is essential, preferably with some financial services experience, and ideally including intermediary as well as consumer markets.
Benefits of working at Canada Life
We offer a competitive salary and comprehensive reward package, including a generous pension and bonus scheme, income protection, private medical insurance and life assurance. Additional benefits and support services, along with regular personal and professional development, are available.
Diversity and Inclusion
Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment. We are proud of the progress we’re making in DEI and continue to focus on it.
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