Marketing Specialist
Location: UK (remote role)
Job Type: Contract (Full-Time hours)
Primary Industry: Marketing
Salary: Paid via an Umbrella organisation - £200 - £250 daily rate
Job Description
The Marketing Specialist is responsible for planning, developing and executing marketing strategies and campaigns to promote products and services within the engineering sector. This role involves close collaboration with internal teams to ensure marketing activities align with business objectives and target market needs. The role requires the ability to analyse market trends, manage digital and traditional marketing channels, and contribute to brand development and lead generation initiatives.
Key Duties and Responsibilities
1. Develop and implement marketing campaigns across multiple channels including digital, print and events.
2. Conduct market research to identify trends, customer needs and competitor activities.
3. Create and manage content for marketing materials such as brochures, newsletters and website pages.
4. Coordinate with external agencies and suppliers to deliver marketing projects on time and within budget.
5. Monitor and report on campaign performance, using data to optimise future marketing efforts.
6. Support the development and maintenance of the company's brand identity and en...