Marketing Manager - YouTube Office Location: London - CSG
Duration: ASAP until 30 March 2025 )
As a Marketing Manager for YouTube, you'll be instrumental in growing YouTube's viewer base and increasing user engagement through strategic, integrated marketing campaigns. This role involves leading end-to-end campaign execution, leveraging user insights and market analysis, and collaborating closely with product and partnership teams (including creators, music, and sports partners). You'll act as a strategic leader, identifying growth opportunities, translating insights into action, and ensuring all marketing efforts enhance the Google/YouTube brand.
Lead and manage integrated, user-focused marketing campaigns to grow YouTube’s viewer base, overseeing large-scale execution across social media, owned media, and general campaign efforts.
Drive and guide user research, market analysis, and insights to inform business recommendations and develop cohesive user journey and lifecycle strategies.
Develop and execute comprehensive marketing strategies and plans, defining opportunities to drive user growth, engagement with new product features, and adoption of existing features.
Create and manage product marketing content, ensuring consistent brand positioning and collaborating with cross-functional teams for publication.
Manage competing stakeholder interests, building strong relationships with product, sales, and partnership teams to align goals and scale work.
Contribute to project scoping, manage priorities, and set measurable goals for success.
Strong background in integrated media campaigns (planning, execution, optimisation).
Proven experience in marketing roles within tech-forward or content-rich companies (e.g., Deep understanding of audience engagement, particularly within digital video and content ecosystems.
Expertise in brand management, campaign management, and product positioning.
Ability to analyse data, generate user insights, and apply them to go-to-market strategies.