Alfa Holiday Group have an exciting opportunity for a Marketing Manager to join our team based at our Central Office in Buckshaw Village, Chorley.
The Alfa Holiday Group is one of the UK’s most highly respected coach holiday and hotel companies with a consolidated turnover of over £75 million per year. We are the UK’s only employee-owned Travel Group and our brands include Alfa Hotels and Alfa Coaches. Our mission is to provide high quality memorable holidays for our guests.
Alfa Hotels own and operate 25 hotels in the UK’s most popular seaside locations. We have a combined bed stock of over 2,000 rooms and achieve strong all year-round occupancies due to our sister brands, plus our links to other coach operators and group organisers.
You would be joining the group during an exciting period as we continue to see significant growth in the number of customers choosing to holiday with us each year. As an employee-owned business with over 1,000 employee owners, we treat our people with respect, enabling them to achieve their ambitions and provide the best service to our guests.
About the job:
Reporting to the Head of Marketing and Product, the Marketing Manager will be responsible for the offline and PR elements of Alfa Holiday and Alfa Hotels marketing ensuring their brand images are communicated in such a way as to maximise sales and ensure ongoing competitive advantage in the marketplace.
The Marketing Manager will work closely with the Head of Marketing and Product on business reports and finding new channels for customer acquisition. This role will have the responsibility of managing a marketing assistant and provide support on the over-arching marketing strategy. Working in partnership with the Digital Marketing Manager will be essential to ensure a consistent message is seen by customers both online and offline.
This role is office based, predominately working 5 days per week Monday to Friday, with flexible hours in place, with a salary of £40,000 per annum
Benefits of being an employee owner:
* Bi-annual tax-free dividend due to our employee-owned status (circa £1,500 last year)
* Funding for any relevant training courses to aid your development
* Job Security – our employee-owned status provides better job security, as we can't be sold to another company
* 30 days annual leave with a flexi time scheme in operation
* Flexible office hours
* Support and continuous development opportunities
* Competitive occupational sick pay scheme
* Fantastic discounts on our holidays and hotel stays
* Employee assistance programme - Health Assured
* Length of service rewards
* Reward, recognition and engagement programs
* Annual pay reviews in April each year
The role responsibilities include:
* Being the main point of contact for all offline marketing activities
* The planning and delivery of customer acquisition and retention via direct marketing offline channels to ensure best ROI
* The development and promotion of the Groups brands via consistent marketing messages both internally and externally
* Overseeing the brochure production process on an annual basis
* Developing and implementing a marketing plan for the Travel Trade network
* Managing and negotiating with suppliers on outsourced marketing elements
* Developing and supporting with the internal brand and communications pieces
* Planning and managing the PR strategy for the Group
* Management of the offline team including development and training
* Managing the key marketing KPI’s
Key skills and experience:
* Experience of working in a similar role within a marketing function
* Experience of creating brochures or similar offline marketing material in a B2C environment
* Ability to use data to drive your marketing decisions
* Creative approach bringing new ideas to the table to influence sales and brand presence
* Organisations excellent to be able to meet key marketing deadlines, organising your own and your team’s tasks
* Managerial experience
* Excellent negotiation skills with external suppliers
* Accuracy and attention to detail is essential
* Ideally marketing qualification or qualified by experience
If you feel you are friendly, positive and passionate and have the necessary skills and experience to be successful in the Marketing Manager