Data Analyst - 6 Month Freelance Contract - Lively, UK
At Lively, we pride ourselves on making games full of character. The world is fun and silly and sad and infuriating and banal and beautiful and ugly, and all of those things have a place in our games. Across the Electric Square group, 4 studios, many projects, 250 people (and studio dogs (and cats)), we offer you a comfortable and comforting studio culture that we hope can make you feel empowered and inspired.
Lively hunger for difference — we celebrate it, support it, and thrive on it for the benefit of our employees, products, and community. Lively is proud to be an equal opportunity workplace. We provide a comprehensive benefits package and an award-winning environment to work in; we are not idle - we always strive to do better for our employees.
We are currently looking for a Data Analyst to join our Lively team - but we are fully supportive of remote working and happy to enable whatever blend of home and office best empowers you and your work.
* This role requires games industry experience.
* We are only able to consider candidates who are based within the EU time zone.
* This is a contract which is due to commence in March 2026.
What does a Data Analyst at Electric Square do?
* Designs, implements, and validates game telemetry to capture meaningful player data in an efficient and optimal way.
* Extracts, transforms, and analyse large datasets using SQL and other data manipulation techniques. Bonus points for experience using Python or R.
* Builds and maintains dashboards and visualizations to track KPIs, feature performance, economy balance, etc. Strong technical skills with at least one major BI tool (Power BI, Tableau, Looker, etc.)
* Applies causal inference and experimental design methods (e.g., A/B testing, difference-in-differences) to assess the real impact of changes and features.
* Works closely with product managers, designers, engineers, and producers to define data needs and share actionable insights.
* Presents complex findings clearly to both technical and non-technical audiences, including senior leadership and external clients.
* Supports a culture of data-driven decision making across the studio.
Qualification
* Experience in the games industry or with player behaviour analytics is essential
* SQL expertise for querying and manipulating large datasets.
* Proficiency with at least one major data visualisation tool (Power BI, Tableau, Looker).
* Strong proficiency in data manipulation and data modelling techniques.
* Working knowledge of statistical methods for experimentation design, including hypothesis testing, sample size calculation, confidence intervals, and techniques such as A/B testing and Difference-in-Differences. Also, the ability to interpret results and communicate practical significance clearly.
* Exceptional written and verbal communication skills, with the ability to tailor insights to different audiences.
* Familiarity with scripting or statistical programming languages (e.g., Python, R) is an advantage.
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