Full-time, permanent | Monday–Friday, 8.30am–5.00pm
Brighton (Hybrid or Remote)
Salary: Competitive (+ bonus, share options & benefits)
About Sampl
Sampl is on a mission to digitise the product sampling industry, helping the world’s leading FMCG, beauty and consumer brands run high-performance product trials through targeted in-home sampling and cashback campaigns. Trusted by 250+ global brands across 35 countries - including Estée Lauder, Colgate-Palmolive, Mondelez, Mars and Kao - our platform delivers precise targeting, measurable outcomes and clear insight into how sampling drives customer behaviour, from real-time data and reviews to in-store sales attribution. Operating across the UK, Europe and the US, and powered by award-winning technology including SamplPay, our cashback engine, we’re one of the fastest-growing companies in the UK and are scaling into new markets, categories and retail partnerships as we enter our next phase of global growth.
The Role
As Head of Retail Partnerships, you will build, own, and scale Sampl’s relationships with retailers. You will lead revenue, proposition development, and partnership growth, opening new retailers, expanding existing partnerships, and positioning Sampl as a media and data solution that retailers can confidently sell to their brand partners.
You will report to the Associate Director of Partnerships and sit within the Partnerships function, working closely with sales, campaign, product, and commercial teams to embed retail as a predictable, high-quality revenue channel.
Why This Role Matters
Brands are increasingly looking for measurable ways to drive trial, reviews, and sales conversion. Retailers are increasingly looking to generate revenue through retail media. When retailers adopt Sampl as part of their media toolkit, it unlocks new budgets, higher-quality demand, and deeper brand adoption. This role exists to turn retail into a scalable, strategic revenue channel.
What You’ll Own:
Strategic Leadership
Define Sampl’s retail partnership strategy and long-term direction
Build structured commercial plans for each retailer, including revenue goals and joint priorities
Position Sampl within the retail media landscape with a clear, senior-level point of view
Commercial Ownership
Own revenue targets for retail partnerships with quarterly commitments
Lead commercial conversations from engagement through negotiation to signed agreements
Identify new commercial models, including co-funded initiatives and brand-side upsell pathways
Work with CMO and CEO on commercial structures and modelling
Retailer Proposition Development
Own and refine the retailer proposition to keep it competitive and compelling
Translate retailer requirements into clear commercial features, targeting, and reporting
Ensure the proposition fits into each retailer’s media toolkit and planning rhythm
Retailer Enablement & Activation
Build enablement programmes so retailer sales teams can confidently sell Sampl
Deliver training and create retailer-facing toolkits including use cases, briefs, and measurement guidance
Lead co-marketing initiatives and growth-supporting campaigns
Internal Orchestration & Governance
Partner with sales and campaign teams to maximise conversion and delivery quality
Feed retailer insights into product and GTM plans
Run quarterly performance reviews and maintain accurate forecasting, reporting, and partnership health metrics
About You:
Must-Have
Deep understanding of the UK FMCG retail landscape and retail media networks
Knowledge of European and US FMCG retail and RMNs
Agency or commercial background in media, retail, or partnerships
Strong network across retail, agency, or media communities
Experience in performance or data-led marketing channels
Commercial acumen and proven success in building and scaling retailer partnerships
Nice-to-Have
Experience with Boots, Superdrug, Tesco, THG Beauty or similar
Experience negotiating partnership or pilot agreements
Experience launching or scaling retail propositions and internal enablement programmes
FMCG, beauty, or consumer goods experience
Why Join Sampl?
Lead the growth of a critical revenue channel in a fast-growing, innovative company
Shape Sampl’s retail proposition and strategy, influencing product, GTM, and sales
Work closely with major retailers and global brands
Be part of a collaborative, high-energy team culture with real commercial impact
Clear pathway to broader leadership, including potential team growth
Competitive base salary + uncapped performance bonus tied to growth targets
EMI share options
Flexible hybrid working (2+ days/week in Brighton)
Pension scheme
Private healthcare & wellbeing package
Generous holiday allowance, including year-end shutdown
Regular team socials and supportive, high-energy culture
Opportunities for international exposure as we expand
Sampl encourages applications from candidates from diverse and underrepresented backgrounds.
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