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Employee Log in Candidate Log in to Connect Homepage whytematter.com Mail Digital Marketing Specialist · Belfast
PPC Specialist
Whytematter are excited to once again assist in the growth of one of our valued clients, who are looking for a talented Performance-focused PPC Account Manager to join their team of specialists. The ideal candidate will be passionate about creating and delivering paid digital media strategies that focus on delivering real business results for their clients. Using data-driven insights will be an integral part of the role to ensure sustained growth.
Here's an idea what the role entails:
4. Develop results focused PPC strategies to align with core campaign objectives and ultimately help drive clients’ business objectives
5. Communicate strategy plans to clients in a confident and user-friendly way.
6. Inform strategies based on competitive landscape, research, trends, and insights.
7. Build, implement and manage Search, Display, Shopping and YouTube campaigns across various platforms such as Google and Microsoft Ads and manage campaign budgets.
8. Provide data-driven insights to inform campaign performance optimisation across various platforms.
9. Monitor, analyse and report back on campaign performance.
10. Build strong client relationships.
11. Work as part of a highly collaborative, cross-functional team.
12. Manage, develop and train the more junior members of the team.
13. Work closely with the other teams of specialists to ensure a cohesive digital approach for clients, across both paid and organic activity.
14. Involvement with PPC new business opportunities and identify growth opportunities for current clients.
15. Understand PPC and its commercial impact on clients’ businesses and our agency.
16. Stay up to date with new developments in the world of digital advertising.
17. Any other duties as required.
ESSENTIAL CRITERIA
In order to be considered for the following role you should have the following skills and experience:
18. You have 1+ years post-graduate experience in running and managing PPC campaigns.
19. Have experience delivering campaigns/projects for multiple clients/stakeholders.
20. You have the ability to demonstrate a thorough understanding of Google Analytics and have a data-driven approach to discovering actionable insights.
21. You have excellent copywriting skills combined with excellent spelling and grammar alongside a keen eye for detail.
22. Your communication skills are impeccable, via phone, face-to-face and online.
23. Demonstrate excellent time management skills with the ability to prioritise workload and effectively manage multiple ongoing projects.
24. An analytical and pragmatic approach to problem-solving.
25. Excellent literacy and numeracy skills and along with attention to detail.
// DESIRABLE CRITERIA
Skills or experience in any of the following:
26. Understanding of other digital marketing channels, techniques & tools including (but not limited to) SEO, social media & email marketing.
27. You have experience working in an agency environment
28. Experience in Paid Social Media Advertising across Facebook/Twitter/Instagram/LinkedIn etc
29. You have a Google Ads certification.
30. Experience in digital strategy/planning.
/BENEFITS
31. Working for one of the top agencies in EMEA.
32. Fun, casual working environment.
33. Hybrid working model- get the best of both worlds by spending time WFH and with the team in the office.
34. Working a 4-day week (with a 4DW as a benefit)!
35. 33 days holiday (including 10 Public Holidays) increasing depending on length of service (or alternative pro rata entitlement).
36. A day’s additional leave on your Birthday.
37. Buy/sell holiday scheme and option to carry leave into the next year.
38. Company Private Medical Insurance.
39. Company pension contributions.
40. Regular company socials organised by our Team.
41. Complimentary caffeine and fruity snacks.
42. Training opportunities.
43. Fantastic company culture.