Job Overview
Supertouch are protecting lives as one of the UK’s leading manufacturers and suppliers of Workwear and PPE. Known for a diverse range of high-quality safety products, you will be joining the company during an exciting period of product and market development where marketing will play a key role in the growth of the business.
Key Responsibilities
* Lead and develop the marketing department ensuring the team delivers high quality work.
* Collaborate with cross-functional teams to develop and execute the marketing strategy for Supertouch and associated brands, aligned with the company’s goals and values, ensuring a consistent brand experience across all applications.
* Monitor and analyse key performance indicators related to brand awareness, perception and engagement.
* Work with agencies and the internal team to produce high quality content for the website, social media and trade publications.
* Planning and leading photoshoots working with the product team and external photographers to produce quality content for our marketing materials and website.
* Work in partnership with the Digital Manager to maximise SEO performance of our websites, through the development of engaging content targeting key industrial verticals.
* Ensure the CRM system is calibrated effectively to track integrated below the line campaigns.
* Research end user requirements and develop demand pull lead generation programs, tracking progress and success through CRM.
* Develop and manage POS programs to ensure our products gain valuable presence in distributor trade counters.
* Ensure marketing brochures, documents and records are up to date with the latest information and aligned to industry vertical needs.
* Plan and oversee trade events aligned with business objectives.
* Take responsibility for the marketing budget monitoring and reporting on campaign ROI.
To be Successful in this Role
* Professional qualification, Masters or Degree in Marketing.
* Experience in leading a successful marketing team.
* B2B marketing experience with an in-depth knowledge of creating engaging, integrated campaigns.
* Exceptional creative and communication skills.
* Knowledge of SEO and digital marketing strategies.
* Experience in copy writing for a B2B audience.
* Be a team player who can work independently and collaboratively.
What’s on Offer
* Competitive salary
* Enrolment to company pension scheme
* 23 days annual leave (plus bank holidays)
About Supertouch
Established in 1996, Supertouch® specialises in the manufacture and supply of quality Personal Protective Equipment (PPE) and Workwear solutions. We employ over 60 people from our headquarters in Smethwick, West Midlands and over 500 people at our garment factory in Karachi and office in Islamabad, Pakistan. Our purpose is to protect lives. In doing so, we design, manufacture and supply high quality PPE and workwear, while as an ethically run family business, 50% of our profit goes to charities helping to raise people out of poverty, fight illness or gain an education in our communities. Find out more at supertouch.com
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing and Sales
Industries
Public Safety
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