About The Job
Reporting to the VP of Marketing, this senior-level Creative Director position will be pivotal in ensuring a consistent, cohesive, and impactful visual brand across all platforms. This role requires a visionary leader with extensive Creative Direction experience and significant expertise in producing and editing compelling performance-driven advertising, alongside those that elevate the Omaze brand. The Creative Director will work with Brand and Property teams to shape the visual identity of video and photo content at Omaze, driving innovation, and delivering high-quality creative outputs that inspire and engage our audience.
What You’ll Be Doing
Brand and Creative Leadership:
* Oversee the delivery of all video and photo content at Omaze, ensuring consistency across all marketing channels and platforms.
* Provide strong Creative Direction for video and photo promotional and brand assets, inspiring and guiding creative teams in producing exceptional work.
* Work closely with the Brand Lead (in charge of messaging) and VP of Property (in charge of house selection and design) to develop and deliver standout creative concepts for TV, digital, CRM, and social media campaigns.
Content and Production Oversight:
* Collaborate with the Senior Production Manager and external partners to execute high-quality TV commercials, brand, digital, and social content.
* Collaborate with the Brand Lead and VP of Property to ensure a streamlined creative development process from ideation to execution, ensuring all assets align with Omaze’s brand codes, position, and goals.
* Approve all video and photo creative deliverables, including TV, radio, and cinema commercials, digital assets, charity, winner, and local impact content.
* Apply a deep understanding of the production and editing process to deliver polished, impactful visual assets that are performance-driven and brand-elevating.
Cross-Functional Collaboration:
* Work closely with Property & Partnerships, Brand, Marketing, Communications, Social, and Product teams to ensure cohesive storytelling and visual messaging.
* Partner with the Insight and Analysis teams to optimize strategies for video and photo content based on audience preferences and campaign performance.
* Serve as the primary liaison between the creative team and key stakeholders, ensuring compliance with brand guidelines.
Team Development:
* Lead, mentor, and develop a talented team of graphic designers, videographers, creative managers, and external creative partners.
* Foster a culture of creativity and collaboration, encouraging innovation while maintaining high standards.
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