Join to apply for the Marketing Campaign Manager role at Martin Veasey Talent Solutions.
Location: Northampton – Office-based, Full-time, Permanent.
This is a hands-on, commercially driven Marketing Campaigns Project Manager role focused on designing, implementing, and optimising multi-channel campaigns that drive B2B lead generation. You will work across diverse SME sectors, manage campaigns from brief to execution, and contribute to both established and emerging initiatives, including the launch of a brand-new comparison website.
What you\'ll do
* End-to-End Campaign Ownership
o Take briefs from the Head of Marketing and convert them into actionable campaigns.
o Plan, design, deliver, and measure activity across multiple SME verticals (e.g., scaffolding, gaming, glamping, climbing).
o Ensure campaigns are multi-channel, integrated, and commercially impactful.
* Content & Copywriting
o Produce compelling copy for web, email, social, PR, direct mail, and introducer/partner materials.
o Write persuasive, audience-focused messaging that converts interest into qualified leads.
* Introducer & Partner Marketing
o Create tailored materials for introducers such as vendors, solicitors, and accountants.
o Build campaigns to strengthen and grow these partnerships.
* Sector-Specific & Sub-Brand Projects
o Take ownership of sector marketing projects (e.g., scaffolding finance campaigns).
o Lead promotion of a new comparison website brand, driving awareness and user acquisition.
* Events & Exhibitions
o Plan and support exhibitions across target industries.
o Produce creative collateral and ensure the brand is represented with impact.
* Digital & SEO
o Support link building and digital PR initiatives.
o Ensure campaign landing pages and content are SEO optimised to drive visibility.
* Analytics & ROI
o Monitor campaign performance using analytics tools.
o Report on ROI, lead generation, and conversion effectiveness; make recommendations for improvement.
What you\'ll bring
* Education: Minimum 2:1 degree in Marketing, English, Creative Writing, Business, or related.
* Experience: 7-10+ years in B2B marketing, ideally in lead generation-heavy industries such as professional services, fintech, SaaS, recruitment, asset finance, or other SME-targeted businesses.
* Core Skills:
o Proven ability to plan and deliver full 360° campaigns.
o Working knowledge of SEO (on-page optimisation, content schema).
o Familiarity with Adobe Creative Suite to create/edit marketing assets.
* Commerciality: Data-aware, ROI-driven, confident with numbers, and able to make evidence-based decisions.
* Personality:
o Proactive, resilient, and thrives under pressure.
o Comfortable juggling multiple projects and adapting to changing priorities.
o Confident, outspoken, and commercially minded.
o Brings fresh ideas and perspectives from outside finance while being committed to delivery.
The Offer
* Salary: £50-55k (flexible up to £60k for exceptional candidates) + bonus.
* Location: Northampton – office-based, 5 days per week.
* A hands-on role with real responsibility, working directly with the Head of Marketing and senior leadership on visible, business-critical campaigns.
Apply in confidence quoting reference LX 3446796
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