Location: West Malling, England, United Kingdom
Overview
Digital Marketing Executive role for a leading specialist within the financial industry. The candidate will be creative and driven, responsible for creating, growing, and developing all aspects of digital marketing.
Key Responsibilities
* Execute and develop the digital marketing strategy
* Book and manage all digital/display activity with trade media titles
* Update internal content calendars with all digital content (newsletter themes, video content, display activity)
* Manage all social media channels, with content creation, scheduling, and reporting
* Manage and create and update website content
* Design, create and send all newsletters
* Maintain marketing database, ensuring up-to-date GDPR compliance
* Create, edit, and publish video content to build a following across online platforms
* Conduct regular campaign and website analyses to maximise impact of future content
* Maintain brand interaction within digital communications, responding to messages, comments and reviews in a timely manner
* Conduct social listening and market research to stay up to date with industry trends and opportunities for content
* Manage digital software renewals (Dotdigital, Hootsuite, Adobe)
* Champion and project manage social, display, and video creation
Skills, Qualifications and Experience
* 3+ years of digital marketing experience
* Excellent attention to detail; able to work in a fast-paced environment
* Experience managing social media platforms (LinkedIn, X, YouTube)
* Strong copywriting skills aligned to the company tone of voice
* Competent in campaign and website analysis; able to review data to inform future activity
* Strong IT skills across marketing packages, particularly Adobe Suite and Canva
* Experience in content creation for multiple digital platforms
* Proficient with Microsoft Office (Outlook, Excel, Word)
* Broad knowledge of website CMS platforms
Benefits
* Salary: £30,000 - £32,000 starting with annual reviews and generous bonus scheme
* Office-based role in West Malling
* Mon-Fri 8:30-17:30; after probation, 1 day per week work-from-home
* Private Health Care
* Generous Pension contributions of 4%
* Life Insurance
* Social and team events
* Free parking
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