Overview
Our client, based near Saffron Walden, is looking for a commercially minded Marketing Manager to lead their small marketing team. You will report directly into the Managing Director and be a key decision maker in senior commercial decisions within the business. Ideally we are looking for someone from the manufacturing sector.
Duties & Responsibilities
* Lead digital and content initiatives, overseeing the firm’s presence and driving traffic via channels including WooCommerce/WordPress, SEO, paid searches and social media.
* Lead content strategy and produce meaningful case studies and guides focused at both the retail and trade markets.
* Champion marketing within AI: implement and evaluate AI tools to continually improve campaign efficiency and monitor its success.
* Be comfortable working in a smaller organisation and help make the role their own as an integral team member.
Qualifications
* Commercially minded marketing professional with experience in a manufacturing context preferred.
* Experience with digital and content marketing, including WooCommerce/WordPress, SEO, paid search and social media.
* Ability to lead content strategy and produce case studies and guides for retail and trade markets.
* Experience with AI tools to improve campaign efficiency and ability to monitor success.
Additional Information
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