Head of Ecommerce & Social Media Content
£70,000 - £90,000 Trafford, Greater Manchester
Key Responsibilities
* Define and execute the global social media and content strategy.
* Lead a team of content creators, community managers, and agency partners.
* Oversee high quality, platform native content across TikTok, Instagram, YouTube, Facebook, and emerging channels.
* Drive reactive, trend led content that enhances brand awareness and relevance.
* Ensure consistency of brand voice, messaging, and visual identity across all digital outputs.
Influencer & Creator Partnerships
* Build, develop and optimise a strategic network of creators and influencers.
* Manage sourcing, briefing, negotiations, and campaign oversight.
* Monitor performance and deliver measurable value across reach, engagement, and conversion.
eCommerce & Digital Growth
* Own the eCommerce strategy across marketplaces (including Amazon), and direct to consumer channels.
* Work closely with commercial teams to maximise visibility, conversion, and digital shelf performance.
* Lead optimisation of product listings, imagery, video, copy, and digital brand stores.
* Analyse sales performance and digital metrics to drive continuous improvement and ROI.
* Lead monthly reporting across social, content performance, traffic, sentiment, and digital sales.
* Translate data into insights that influence wider business strategy.
* Monitor market trends, competitor activity, and emerging platforms to keep the brand ahead of the curve.
About You
* Experience leading social media, content, and/or digital marketing for a consumer facing brand (ideally FMCG, retail, or household goods).
* Strong understanding of eCommerce fundamentals - conversion drivers, digital merchandising, SEO, imagery, and retailer requirements.
* Demonstrated ability to create or oversee high performing content.
* Confident managing agencies, creators, and cross functional teams.
* A creative thinker with strong commercial acumen and analytical capability.
* Passionate about social trends, influencer culture, and digital performance marketing.
What's on Offer
* A high impact leadership role within a confidential, category leading consumer brand.
* The chance to build and shape an expanding digital function.
* Competitive salary, bonus potential, and strong benefits package.
* A collaborative culture where innovation and ideas are encouraged.
Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates.
Job Reference: 6SJ8S9-8CC421BD
Date posted: 25 February 2026
Consultant: Seren Milner