Gym Manager - Farm Fitness Tewinbury Farm Hotel
Job Type: Full-time, Permanent
Location: Hertfordshire
Role Overview
Farm Fitness is seeking an experienced and driven Gym Manager to lead the day‑to‑day management of our brand‑new indoor/outdoor fitness facility at Tewinbury Farm Hotel. This senior leadership position is responsible for overseeing all aspects of gym performance, including operations, coaching standards, member experience and team development. The successful candidate will play a key role in establishing Farm Fitness at Tewinbury as a premium wellness destination, ensuring the facility operates to the highest professional standards while delivering an exceptional experience for members and hotel guests.
Key Responsibilities
Operational Management
* Oversee the day‑to‑day operation of the facility, scheduling, service delivery and staffing, while reporting to Farm Fitness HQ management.
* Deliver a minimum of three fitness classes per day, maintaining high coaching standards and member engagement.
* Ensure compliance with all health and safety regulations and operational standards.
* Maintain exceptional standards of facility presentation, cleanliness, and functionality, working in close collaboration with the wider Tewinbury team.
* Implement efficient operational processes to support business growth and scalability.
Leadership & Team Management
* Manage and develop a high‑performing team of fitness professionals.
* Set clear performance expectations, coaching standards, and operational protocols.
* Conduct regular performance reviews and support ongoing professional development.
* Foster a culture of professionalism, accountability, and continuous improvement.
Member Experience & Retention
* Own and enhance the end‑to‑end member journey from enquiry to onboarding and retention.
* Ensure consistently high standards of service, engagement, and satisfaction.
* Develop and manage systems for member communication, progress tracking, and ongoing support.
* Monitor engagement and retention metrics to drive continuous improvement.
Commercial Performance & Growth
* Work collaboratively with Farm Fitness and Tewinbury leadership teams to achieve membership and revenue targets.
* Support sales and marketing initiatives, including facility tours, trials, and onboarding.
* Analyse key performance indicators related to membership growth, retention, and utilisation.
* Contribute to strategic planning and business development.
Community & Brand Representation
* Lead and support the delivery of events, workshops, and member engagement initiatives.
* Act as a brand ambassador for Farm Fitness and Tewinbury, upholding professional standards.
* Build and nurture a strong, inclusive, and results‑driven fitness community.
Person Specification
* Proven experience in a senior fitness leadership role.
* Demonstrable experience managing and developing a team.
* Strong operational management skills with experience in facility oversight and compliance.
* Track record of driving member engagement, retention, and performance outcomes.
* Experience working with KPIs, reporting, and performance management systems.
* Background in functional fitness, group training, or performance‑based coaching.
* Experience in sales, lead generation, or membership acquisition.
* Knowledge of outdoor or hybrid training environments.
What We Offer
* Competitive salary (dependent on experience)
* Performance‑related incentives
* Complimentary access to Farm Fitness and Tewinbury wellness facilities
* Professional development and leadership training opportunities
* The opportunity to shape and lead a flagship facility from inception
* A distinctive and inspiring working environment within a luxury farm setting
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