Job Title: Senior PPC Manager
Department: Growth & Paid Media
Reports to: Head of Paid Search
Core Objective: Drive profitable customer acquisition through strategic, data-driven paid search execution
Key KPIs: New patient revenue, ROAS, campaign efficiency, cross-channel synergy
Experience Level: Mid to Senior (3+ years)
About Toothfairy
Toothfairy is the UK’s first and only fully health-regulated teledentistry app, using cutting-edge technology to solve access to dental care at scale. We’re reshaping the way people experience oral health—from AI-powered assessments to seamless remote treatments.
As we scale our growth engine, we’re seeking a performance-led, strategic PPC Manager to own and evolve our paid search and social function. This is a critical role focused on scaling new patient acquisition through Google Ads, Meta, Linkedin and driving cross-channel growth across our consumer and partner audiences for both B2C and B2B.
What You’ll Be Responsible For:
🎯 Campaign Strategy & Execution
* Plan, manage, and optimise paid search campaigns across Google, Meta, Linkedin, and TikTok
* Execute growth experiments, A/B testing, audience targeting, and bidding strategies with precision
* Use performance data to generate insight-led optimisations, aiming for profitable, scalable outcomes
* Leverage automation and creative iteration to maximise conversion value
🤝 Stakeholder Management & Growth
* Present performance insights through actionable, story-driven reports
* Identify cross-channel growth opportunities in Paid Social, Retention, and Creative
🚀 Innovation & Collaboration
* Work cross-functionally with Creative, Data, and Retention teams to align goals and execution
* Keep pace with the latest platform updates and beta features to gain early mover advantage
* Contribute to process improvement, workflow innovation, and team upskilling
* Support broader marketing ops by sharing insights and learnings
What You Bring✅ Essential Experience
* 3+ years managing Google & Meta accounts within a performance or ecommerce-led team (agency or in-house)
* Strong grasp of attribution, margins, and patient/customer lifetime value
* Proven experience in scaling paid acquisition with ROI accountability
* Proficient with Google Analytics, Tag Manager, and bid management tools (e.g. Triple Whale, Meta analytics)
* Clear, confident communicator—written and verbal
* Strong time management and self-direction skills
Technical Skills
* Expert in Google Ads platforms, Meta Facebook / Instagram
* Skilled in audience targeting, conversion tracking, and data analysis
* Fluent in Excel/Sheets and dashboarding tools
* Experience with Meta Ads, Google Ads, or other paid media channels
* Background in healthtech, D2C, or subscription-based businesses
* Familiarity with CRO, funnel testing, and eCommerce principles