Responsibilities
* Asset creation aligned with brand objectives and CSL OCE strategy.
* Advise local brand and customer‑facing teams on OCE topics and enable effective use of OCE tools.
* Measure and monitor local OCE effectiveness using defined KPIs.
* Ensure understanding of and adherence to legal and compliance requirements for OCE activities.
* Act as the key affiliate contact for Global OCE, fostering best‑practice sharing and supporting capability building at both global and local levels.
* Actively participate in the Brand Plan co‑creation process with cross‑functional teams.
* Ensure the team remains up to date with state‑of‑the‑art digital resources and best‑in‑class practices within and beyond the pharmaceutical industry.
* Demonstrate an agile and forward‑thinking approach, leveraging expert strategic partners where appropriate to deliver a leading omnichannel customer experience in the UK & Ireland.
* Build and develop an internal centre of expertise to enhance digital capability and the effectiveness of omnichannel interactions, optimising existing channels such as events, webinars, e‑detailing and website engagement in alignment with global and local marketing strategies.
* Leverage OCE initiatives to achieve defined KPIs.
* Analyse digital data to inform future business decisions, optimise patient and customer experience, and support Brand and Digital teams in meeting commercial objectives.
Qualifications
* Education: University degree or higher qualification in a relevant field (or equivalent professional experience).
* Essential Experience: 5–7 years of experience in the pharmaceutical industry with demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or med‑tech organisation.
* Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance.
* Experience using CRM systems, marketing automation platforms and analytics tools.
* Desirable: Familiarity with NHS structure and decision‑making processes.
Competencies
* Proven experience designing, planning and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs.
* Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed‑Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development).
* Strong understanding of customer engagement channels, including web and UX design principles, website development and content management, email marketing and campaign management systems, remote interaction tools and interactive detail aids and compliant field communications.
* Strong project management skills, including management of stakeholders, budgets, vendors and cross‑functional teams.
* Excellent stakeholder management and collaboration skills.
* Outstanding communication, interpersonal and presentation skills.
* Solid understanding of CRM systems, ideally across multiple vendors.
* Strong analytical and digital marketing capability, including experience with engagement analytics.
* Ability to interpret data and customer insights to inform strategy.
Equal Opportunity Employer
We are an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please let us know.
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