Digital Marketing Lead
Salary: Up to £60k
Location: Bedford (Hybrid/Remote)
About the Role
My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK.
They're seeking a hands-on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta.
This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint.
Key Responsibilities
1. Develop and implement a comprehensive SEO strategy to drive high-quality organic traffic
2. Take ownership of WordPress websites - including site structure, templates, plugins, SEO health, and performance
3. Plan and execute Local SEO initiatives across multiple regions and service areas
4. Manage PPC campaigns to support lead generation and marketing objectives
5. Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs
6. Monitor and report on performance using GA4, Go...