Overview
Sales Director - Laundry, Cleaning & Home Products – UK & Ireland
Base Salary: £75,000 - £85,000 + 25% Bonus + Company Car + Benefits. Location: Remote – Monthly HQ Meetings (North West). Lead the UK growth of a premium, market-leading global brand into the Grocery Retail sector.
Our client is a top-tier, branded manufacturer whose household laundry, cleaning and household products are recognised and trusted by millions of consumers worldwide. With a strong UK footprint and European market leadership, their brands occupy top 1-3 positions in their categories across grocery, e-commerce, DIY, discounter channels. They are known for quality, innovation, and brand heritage, continuing to compete successfully against private label by delivering compelling consumer value, innovation and product design.
This succession-critical appointment offers the opportunity to join the UK & Ireland leadership team and shape future growth for two iconic brands.
Responsibilities
* Lead, coach, and inspire a team of high-performing Key Account Managers, ensuring clear objectives, professional development, and commercial success.
* Operate as a hands-on "player-coach", personally managing key national grocery accounts at senior buyer and category director level.
* Drive P&L performance for a £multi million retail business, delivering channel growth strategies across grocery, discounters, DIY, and online (including Amazon).
* Win new listings, expand distribution, close range gaps, and strengthen brand presence in-store.
* Collaborate cross-functionally with category, marketing, and supply chain teams to launch innovative NPD and deliver impactful category plans.
* Represent the UK business within a pan-European, matrix environment, influencing group strategy while tailoring plans to the UK market.
Qualifications
* A graduate calibre, strategic sales leader with:
* A proven background in non-food general household or general merchandise branded goods — ideally from a market leader or top 5 category brand.
* Experience selling branded household goods, health and beauty, laundry, cleaning, baby care, or other branded general merchandise.
* Experience selling into UK grocery and multi-channel retail, including discounters, DIY, and e-commerce. Grocery sector experience is a prerequisite.
* Strong P&L management skills and a track record of sustained revenue and margin growth.
* Leadership credentials in developing, coaching, and inspiring high-performance sales teams.
* A balance of hunter and farmer skills — protecting and growing existing business while opening new accounts and channels.
* Pan-European or multinational matrix experience, with the ability to influence and collaborate across functions and geographies.
* Exceptional negotiation, relationship-building, and influencing skills at senior retail level.
The Offer
* Base Salary: £75,000 - £85,000 (DOE)
* Bonus: Up to 25% (based on personal, UK, and European performance)
* Company Car: Premium brand or allowance (£6-8k)
* Benefits: Private healthcare, pension (8-10% ER), life assurance, income protection, well-being programme, 32 days holiday, EV charging, and more
* Location: Remote with monthly HQ visits and regular customer travel
Why Join?
This is a high-profile opportunity to take ownership of the UK retail sales agenda for two well-loved brands with a premium market position and ambitious growth plans. You will have the autonomy to shape strategy, the support of a collaborative leadership team, and the resources of a major global group.
If you are a commercially sharp, innovative sales leader from a market-leading non-food household brand, ready to step into a role that blends strategic leadership with hands-on commercial delivery, we would like to hear from you.
To apply in confidence, please send your CV quoting reference LX (phone number removed) to Telephone (phone number removed)
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