Frontier Developments is an independent video game developer and publisher located in Cambridge, UK. This role of Lead Influencer Relations Manager can be performed full in‑studio or on a hybrid basis (minimum 3 days per week). Relocation support is available.
Role Overview
Lead the development and execution of global influencer strategies across all Frontier games. Provide leadership to Influencer Managers, drive creative and data‑informed campaigns, and manage high‑level relationships with creators.
Responsibilities
* Inspire, mentor, and develop a high‑performing team, fostering an inclusive and collaborative environment.
* Lead the creation and implementation of long‑term influencer engagement strategies and programs that align with broader marketing and community goals.
* Build and strengthen relationships with top‑tier creators and platforms (YouTube, Twitch, TikTok, emerging channels), championing diversity and inclusivity.
* Oversee campaign budgets, planning, and reporting to ensure delivery of KPIs and impactful results.
* Drive ideation for innovative influencer‑led campaigns and activations, collaborating with PR, community, brand, and digital teams.
* Represent Frontier at key industry events, supporting influencer activations and relationship building.
Requirements
* Proven experience in influencer marketing, ideally within the games industry and fostering organic relationships with creators.
* Demonstrable team leadership experience with a track record of developing and managing team members.
* Deep knowledge of the influencer landscape, platforms, trends, and best practices.
* Strong creative instincts paired with a data‑driven approach to decision making.
* Excellent communication skills and confidence in presenting strategies to senior stakeholders.
* Ability to build strong relationships with influencers and internal teams.
* Passion for gaming and an understanding of gaming communities and culture.
* Willingness to travel internationally to support events and activations.
Benefits
You will work with passionate people to support, develop or publish sophisticated games in a creative, collaborative and inclusive environment.
We encourage a healthy work/life balance and provide wellbeing activities, initiatives and sessions for mental and physical health.
We offer a competitive salary and benefits package, including a success‑based annual bonus, share options, life assurance, private family healthcare, flexitime, enhanced maternity/paternity leave, in‑house subsidised catering, relocation support, Cycle to Work scheme, free bike servicing, and social activities and events.
If you need any reasonable adjustments during the recruitment process, please speak to your Talent Acquisition representative.
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