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Location: Northampton - Requirement to attend the office weekly
Type: Fixed Term Contract for 12 months / Hybrid
This role is 37.50 hour/week, 9.00am-5.30pm, Monday to Friday
The Role:
Designing customer journeys and appropriate segmentation, planning key messages with relevant supporting teams (Client Engagement, B2B Marketing, Client Relations) you will be one of the key contributors to successful lead conversion and therefore to the growth agenda of Bright Horizons.
Your success will be measured by shifts in key conversion metrics. You will equally be championing and advocating customer-centricity and experience management approach across the wider Work+Family and Marketing Teams.
Responsible For:
On-time delivery of email campaigns across B2B and B2E channels, ensuring deadlines are adhered to
Managing the building of emails from templates using email software, selecting segments and scheduling sends
Effective use of dynamic content, segmentation, and template libraries
Managing the data uploads, creating data segments and testing all emails across brands and deliver quarterly reports to help track the success of campaigns
You will understand email deliverability best practice and stay abreast of and recommend digital marketing best practices
You will have an understanding on email campaign performance insights, feeding back into improvements (e.g. A/B testing, subject line testing)
You will be proficient in excel and able to create reports on request
Work closely with the creative team to ensure brand guidelines are met and copy fits with Bright Horizons tone of voice
Essential / Qualifications Experience:
A relevant degree in digital/marketing or at least one years’ experience in a similar role
Able to work collaboratively and under pressure to meet deadlines
Excellent written, verbal communication and copywriting skills, creative with an eye for detail
Experience using Salesforce Marketing Cloud, Pardot, Microsoft Office package, Adobe Acrobat, Microsoft Dynamics, Google Analytics
We look forward to receiving your application!
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