Senior Legal Counsel Location: Dunstable, (LU5 5XE) hybrid working (3 days per week in the office) Salary: £90,000 - £100,000 depending on experience, £7,500 car allowance, plus bonus up to 50%, pension matched to 10%, family health cover, sharesave scheme Function: Legal Reports To: Legal Director Looking to join a collaborative, supportive legal team where your expertise is trusted and your work genuinely matters? Whitbread is a FTSE 100 company, the UK’s largest hospitality business, and home to some of the country’s most recognisable brands including Premier Inn, Beefeater, Brewers Fayre, and Bar Block. We have heritage that stretches back over 275 years. We combine scale and stability with a strong focus on doing the right thing for our guests and our people. We’re now looking for a Senior Legal Counsel to join our Legal team, as we continue to invest in digital capability and responsibly adopt new technologies. This includes artificial intelligence. This is a high profile but supportive role where you’ll be empowered to shape how data protection, AI governance, and wider compliance work across the business, with real backing from senior leaders and the space to do things well. About the role This role combines data privacy leadership with a broader compliance and AI governance remit, offering real variety and the opportunity to build sustainable, practical frameworks that enable the business to move forward with confidence. Roughly 60% of the role focuses on data protection, with the remaining 40% covering wider legal compliance, governance, and AI related matters. The role could suit a data protection specialist, a general commercial or regulatory lawyer with demonstrable experience in data protection, who is keen to deepen their expertise across compliance and AI governance. You’ll work closely with colleagues across Legal, Technology, Digital, HR and the wider business, acting as a trusted adviser and practical problem solver. Flexible Working - Although this role is advertised as full time, we recognise that people do their best work in different ways. For the right person, we’re open to conversations about alternative working patterns, including the possibility of a four-day working week. What you’ll be doing Data Protection (UK led, with international exposure) • Lead UK data protection compliance across the full consumer and employee data lifecycle • Develop, maintain, and embed clear, workable data protection policies and governance frameworks • Manage Whitbread’s relationship with its outsourced UK DPO • Provide guidance and support to our teams in Ireland and Germany • Oversee DPIAs, ROPAs, DSARs and data related disputes • Advise on CRM, digital marketing, cookies and consent • Draft and negotiate data processing and data sharing agreements • Work closely with IT and digital teams to ensure privacy by design is built into new initiatives from the outset AI, Compliance & Governance Alongside data privacy, you’ll play an important role in shaping Whitbread’s approach to AI and wider legal compliance, including: • Acting as the legal subject matter expert on AI regulation and emerging legal developments • Playing an active role on Whitbread’s AI Governance Forum, supporting responsible and effective decision making • Advising on AI governance frameworks, including oversight of AI use by third party suppliers • Supporting the business to enable the safe, compliant, and ethical use of AI, balancing innovation with appropriate safeguards • Code of Conduct governance and communications • Competition law risk management and training • Anti bribery and corruption frameworks • Supporting compliance reporting to the Audit & Risk Committee You don’t need to be a subject matter expert in every one of these areas. What matters most is a passion for developing, embedding, and improving legal compliance and governance frameworks in a practical, business focused way, including in fast evolving areas such as AI. What we’re looking for We’re more interested in good judgement, curiosity, and a collaborative mindset than a rigid checklist. That said, you’ll likely bring: • Qualification as a lawyer with around 5 years’ PQE • Strong experience in UK data protection law (EU exposure helpful but not essential) • Experience working with significant volumes of consumer and/or employee data (B2C experience important) • An interest in, or exposure to, AI regulation and governance, and a willingness to stay close to emerging developments • The ability to write clear, practical policies and guidance • Confidence working with senior stakeholders in a complex organisation • A pragmatic, solutions focused approach Private practice or in house backgrounds are welcome. What kind of person thrives here? People who enjoy this role tend to be: • Approachable, positive, and collaborative • Comfortable taking ownership, while working closely with others • Commercially minded and practical • Curious about emerging technologies and how the law can enable responsible innovation • Motivated by building things that last and make a real difference Why Whitbread At Whitbread, people matter – and that includes our lawyers. You’ll be joining a collegiate, pragmatic legal team that works closely with the business, values good judgement over bureaucracy, and gives its lawyers genuine autonomy. We’re proud to be: • A FTSE 100 company with a strong heritage and clear values • The largest hospitality company in the UK • A Top Employer for 14 consecutive years • Ranked 10 in the Stonewall Workplace Equality Index • A Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix