MISSIONS & RESPONSIBILITIESCUSTOMER INTELLIGENCE -Understand local market size, ecosystem and key players-Understand local regulatory environment and other local go to market barriers and enablers-Work with key partners / players of the ecosystem to remove/ evolve barriers -Articulate specific local market insights and local players needs to feed segment strategy -Understand positioning, messaging, buyer and partner personas and other information regarding products and services to target and generate high quality leads, pipeline and revenueSALES ENABLEMENT -Build locally adapted marketing materials and value proposition for targeted customer segment-Map key players and potential strategic partners. Identify targets on segment and facilitate first discussions-Work with Account team, Solution Sales, PLMs on the deployment of segment offers on existing customer base-Work closely with the sales teams to establish clear customer insights (strategic priorities, organizational leverage & obstacles, purchasing criteria)-Contribute to answer local RFPs and RFQs to deliver revenue, including the gathering of all local intelligence supporting the recommendation of pricing-Create and maintain relationships with the target audience by being sales-focused to achieve target lead and pipeline generation goalsCAMPAIGNS / LOCAL NETWORKS-Proactively create demand generation campaigns with partners based on segment go to market -Develop and drive communications and programs leveraging classic approach (events, seminars, ) as well as digital engagement (using all marketing automation tools )-Create Events plan and strategies (e.g. webcasts, Tradeshows etc.) to communicate the latest and greatest programs/promotions -Work tightly with regional Account and Sales in each territory to optimize campaigns planning and execution REPORTING-Build and maintain a solid local marketing plan and associated events calendar and budget-Produce dashboards and analysis focused on achieving Revenue/Pipeline, Awareness and Operational Efficiency -Manage the lead follow up process with the Sales development reps/Team-Understand and document Return on local Marketing Investment (ROMI)DECISIONS OWNED / KEY DELIVERABLES-Countrys Field Marketing Strategy (incl. events, campaigns, promotions)-Business intelligence and insights on local market -Value proposition-Local Business Development Plan-Participate to the local pricingKEY INTERACTIONS-Sales teams-Account Marketing-Segment Marketing-Digital & Content Marketing team-Communication-Market & Competitive Intelligence-PLMsSKILLS & EXPERIENCE REQUIRED-Clear understanding of the ecosystem and marketing trends -Understanding of the Segment and products promoted-Ability to run complex projects including stakeholders from various backgrounds and companies-Strong project management skills and relationship building skills across various teams-Good understanding of Sales Funnel management-Strong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)-At ease with Marketing Automation platforms to manage campaign programming and track leads generation-Experience with setting up and managing optimization experiments to improve conversion rate-Familiarity with reporting/BI tools-Ability to manage multiple campaigns running at the same time -Excellent communication skills, partner relationship skills, and team leadership skillsKPIs-Market or Value share on targeted segments-Individual campaign success (based on campaign KPIs)-Revenue/Pipeline-Operational Efficiency (SFDC, DOMO…)-Number of customers progressing through funnel-Number of on-going new sales discussions