Home Senior Digital Marketing Executive – Edinburgh
Senior Digital Marketing Executive – Edinburgh
A renowned Scottish law firm is seeking a Senior Digital Marketing Executive to join their Marketing and Communications team, based in Edinburgh. The role-holder will be responsible for implementing the firm’s digital strategy in alignment with the wider communications plan, and collaborating with the business development team to create client-focused content plans.
The Responsibilities:
* Responsible for the implementation of the firm’s digital communications initiatives, ensuring integration with the wider communications campaigns strategies.
* Developing engaging content tailored for various digital platforms, ensuring accuracy and quality.
* Liaising with the BD team to develop targeted content plans for key practice areas, ensuring optimisation for improved search engine visibility.
* Managing the development of the firm’s websites and microsites, including content creation, performance monitoring and reporting.
* Taking charge of implementing and promoting the firm’s social media strategy, providing training sessions and producing comprehensive guides.
* Ensuring content and all marketing materials are brand consistent and aligned with the firm’s strategic goals.
* Working closely with internal and external design teams to produce compelling promotional literature and web pages.
The Candidate:
* Previous experience in a corporate marketing/communications role, within a professional services environment or relevant PR agency experience.
* Understanding of search engine optimisation and its application in digital marketing.
* Highly proficient in all MS Office packages (including PowerPoint), and knowledge of Adobe Photoshop and InDesign.
* Experience of website management. Knowledge of Drupal or similar CMS would be advantageous.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.
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