Manpower is currently seeking an interim Shopper Marketing Manager to work with our global FMCG client, Elida Beauty, renowned for brands such as TIGI, VO5, Toni & Guy, and Brylcreem, and become an integral part of their fast-paced FMCG environment.
This is a full-time temporary role due to last for 12 months (Maternity Cover),ideally to start beginning of Nov 25 requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £55,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
Reporting into the Head of Strategy & Growth, the core purpose of this role is to lead the implementation of the differentiated marketing execution and brand activation plan of the Elida Beauty brands in our high street health & beauty retailers. The role will set the agenda and be single minded in delivering the best quality of executions in these customers for their shoppers.
The role must work closely with the CAM, Brand & Customer Marketing teams, both internally and externally, to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives - as well as aligning to the customer's strategy. These differentiated campaigns should be built from trends, purpose, and a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers.
Work alongside CCD, CAMs, & Brand managers to define and deliver shopper marketing strategy & plans against Elida Beauty channel & brand strategy
Continuously represent channel view into ABP process
Lead creative process with internal and external partners, ensuring brand creative & messaging is translated across the shopper journey - developing best in class shopper toolkits and campaign executions
Feed all plans into our field sales team, including monthly briefings and regular check ins against CAM/JBP priorities
Data & Insight Driven shopper Marketing
Implement digital marketing strategy with digital marketing campaigns & activation in conjunction with our digital hub for all brands - ensuring digital and performance marketing is integrated into all relevant campaign plans
Fully utilise retailer loyalty data tools and media to develop exciting, industry leading campaign activations in store & online
Build & lead shopper marketing relationships directly with all our key customers and media partners, aligning to JBP goals and deliverables with the CAMs
Develop annual marketing initiatives and events, including head office launches where relevant to build customer relationships
Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI
Shopper Marketing Budget Management & ROI Review
Experience working in Shopper Marketing
Digitally minded with a passion for learning Digital Marketing
Strong leadership & relationship building skills
Proven project management skills & ability to prioritise projects/workload
Experience of managing marketing spend/budgets
Strong knowledge & passion for the BPC market & consumer goods industry, brands & customers
Passion for building brands & executing brand activations across retailers in UK&I
Strong influencing skills for both peers and stakeholders to represent shopper marketing
Proven skills in collaboration & experience of building strong relationships with retailer teams
Demonstrated self-starter with the ability to deliver results in a lean, agile organization
Language Requirements: English
Experience working in brand or activation agency
Development of digital capabilities & management of 3rd party data agencies
Experience of performance & precision marketing tools
Customer Account Management experience in UK &/or Ireland