Social & Influencer Manager | DTC Lifestyle Brand
Brighton (Hybrid – 3 days in office)
£45-50k
I'm looking for a Social & Influencer Manager to join a scaling British fashion DTC brand with a highly engaged global community.
This is a channel ownership role. You'll own organic social and influencer strategy end-to-end, balancing brand expression with commercial performance. It's a role you can genuinely have fun with — creating bold, rebellious strategies while still being commercially sharp.
You'll report into the Head of E-commerce and work closely with the Founder / Creative Director, so you need to be confident operating in a founder-led environment while staying commercially focused.
Why this role
Social is a core brand and revenue driver, not just awareness
Scaling DTC brand with strong international demand (US is the largest market)
Clear ambition to grow globally, including expansion into new markets
Real ownership across both organic social and influencer strategy
Close collaboration with founder and senior leadership
Opportunity to shape how social contributes to traffic, conversion and affiliate revenue
What you'll be doing
Owning the organic social strategy across key platforms (Instagram, TikTok, Pinterest, YouTube and others)
Leading the influencer and creator ecosystem across gifted, affiliate and paid partnerships
Building structured creator tiers and performance frameworks
Tracking performance through codes, UTMs and affiliate data
Partnering with Ecommerce to ensure social drives measurable commercial impact
Leading the social calendar around drops, launches and key trading moments
Managing and developing the social/influencer team
Reporting clearly on engagement, growth, traffic and revenue contribution
What we're looking for
Strong experience owning social and influencer strategy within fashion / lifestyle / culturally-led brands
Commercially aware — understands how social drives traffic and revenue
Experience with affiliate tracking and performance measurement
Confident working closely with creative leadership while protecting commercial outcomes
Comfortable presenting results and strategy to senior stakeholders
Experience managing or mentoring team members
Used to working in fast-moving, founder-led environments