**Key Information
Job Title: Groups and Travel Trade Sales Manager
Band 2
Salary: Circa £40,000 - £45,000 (dependent on skills, knowledge and experience)
Contract: 12M FTC (with a possibility of leading to a permanent role) / Full Time / Plus Hybrid
Location: LTM 20 Cranbourn Street, London, WC2H 7AA
Hybrid working, within this role enables a balance of 50 per cent of time split between the office and home over a 4-week period. It will also involve attendance at trade events and conferences as required. Hybrid working arrangements can evolve subject to business requirements.
Application closing date: Wednesday 31st December @ 23:59
Interviews will take place in January 2026
About London Transport Museum
Based in Covent Garden, we are the world's leading museum of urban transport and an award-winning day out. But that's just part of our story. We are passionate. We are curious. We are adventurous.
As a heritage and education charity, we reach every primary school in the capital to fire the imaginations of tomorrow's engineers, designers, scientists, and arts enthusiasts. With business partners and industry decision-makers, we tackle the topics that matter to London, from smart cities to green innovation.
We want to close skills gaps, redress gender imbalances and create opportunities for under-represented and disadvantaged communities.
We want to ignite curiosity to shape the future.
At London Transport Museum we welcome children, young people and adults at risk as Museum visitors and through engagement projects. We take safeguarding our visitors seriously and ensure all our staff and volunteers are DBS checked, regularly trained, and feel confident following our thorough safeguarding procedures. At the Museum, safeguarding is everyone's responsibility.
Overview of Role
This role will take responsibility for shaping and implementing the next phase for our group and travel trade sales strategy across our Covent Garden Museum site, Museum Depot, and Hidden London tours. It will focus on increasing travel trade engagement, group visitation and income by building strong commercial partnerships and key relationships. The post holder will also contribute to the effective operational delivery of these markets ensuring clear communications and efficient booking processes.
Working alongside colleagues across the Museum, success in this role will rely on effective cross departmental working to drive revenue and growth.
Key Accountabilities
Own the Groups and Travel Trade Strategy, including key performance indicators (KPIs), targets, and objectives (as agreed with your people leader as part of the overall LTM budget), and work with Marketing to develop and execute the Trade Marketing plan aligned with LTM's brand
Use familiarisation trips, joint marketing initiatives, sales activities, and representation at key domestic and international trade events (e.g. World Travel Market, UKinbound, ETOA) to generate leads, strengthen relationships, and enhance brand visibility. Proactively secure new business with travel trade and group operators, agents, and online travel agencies (OTAs) while maintaining and deepening existing partnerships to drive growth
Optimise the investment of travel trade memberships (UKinbound, ETOA, etc.)
Engage internal stakeholders to promote travel trade opportunities and collaborate to drive process efficiencies for partners and visitors
Develop and manage the travel trade budget as part of the annual cycle and provide ongoing monthly reporting
Technology & Systems: Manage existing integrations and oversee new integrations with ticketing systems and Application Programming Interfaces (APIs) to streamline booking processes and maintain accurate partner data
Develop and deliver structured training programmes for partners and internal teams to enhance product knowledge and sales effectiveness
Collaborate with Marketing colleagues to execute campaigns and Public Relations (PR) initiatives targeting travel trade, ensuring brand consistency and measurable impact
Skills, Knowledge and Experience
Skills
Excellent sales skills (essential)
Excellent organisational skills (essential)
Excellent communication and presentation skills (essential)
Strong budget management (essential)
Excellent numerical skills and ability to analyse performance and results (essential)
Knowledge
Excellent understanding of tourism industry and the travel trade (essential)
Excellent knowledge of ticketing systems, API integrations, and customer relationship management (CRM) platforms (essential)
A good understanding of branding, communications, and marketing (essential)
A strong knowledge of the arts and heritage sector including visitor attractions (desirable)
A high standard of knowledge of budget and financial planning (desirable)
Experience
Experience of working in a target driven environment (essential)
Strong sales and partnership experience in the travel industry (essential)
Previous experience in a sales role within the attraction sector (essential)
Previous experience of developing and delivering a travel trade strategy (essential)
Previous experience of managing and reporting on a budget (essential)
Proven track record in a sales role, selling into domestic and international trade partners and associations (essential)
Proven track record of delivering increased sales within the industry(essential)
Experience of working in collaboration across teams, in order to drive efficient processes and sales out comes (desirable)
Equality, diversity, and inclusion
We are committed to equality, diversity, and inclusion. We want to represent the city we serve, which will help us become a more innovative and efficient organisation. Our goal is to make our recruitment as inclusive as possible. We are a disability confident employer who guarantee an interview to any disabled candidate who meets all of the essential criteria. We also use anonymising software that removes identifying information from CVs and cover letters to make the process fair.**