Your role in a nutshell
We are looking for an experienced Communication Lead to oversee earned media, influencer partnerships and social media channels for The Body Shop UK. This strategic role will manage budget, reporting, analysis and campaign planning and execution across earned media relationships, paid influencer partnerships and UK social media channels. This role has a clear focus on driving consistent noise, advocacy and reputation to increase brand awareness and perception.
More about the role
Earned Media
-Devise, implement and manage highly strategic earned media plans that support brand and business goals -Responsible for managing the brand’s reputation in the UK -Build and maintain relationships with UK media, VIPs and opinion leaders -Execute activations that build brand love and advocacy with key press, influencers VIPs and opinion leaders
Social Media
-Oversee social media strategy for UK channels (currently TikTok and Facebook) -Own the delivery of the content calendar -Nurture and grow community and customer engagement -Work closely with the Global team, ensuring visibility on Global IG -Drive best in class practises and innovation, keeping constantly up to date on the changes across channels
Influencer Partnerships
-Devise, implement and manage an influencer strategy that supports brand and business goals -Interrogate campaigns and plans to ensure they are best in class -Drive innovation in this space, with a deep understanding of the changes in this area -Maximise partnerships to ensure we’re getting the most from them, always thinking in an omni-channel way
Manage key agency/s that we work with in order to support us across all three areas (earned media, social media and influencer partnerships), ensuring that they reach KPIs.
What we look for
Skills:
•Excellent written and verbal communication skills •Strong organisational skills •Attention to detail •Project management •Time management •Growth mindset •Data-driven Competencies: •Ability to influence people at all levels •Ability to take initiative, ownership, accountability •Thrives in a fast-paced environment •Applies strategic and critical thinking •Creative thinking •Ability to handle multiple complex projects Experience: •Has worked in a complex global organisation •Experience in similar role required •Minimum 5 years experience •Experience working in a beauty retail brand
Benefits
As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.