Role Overview
As one of the Marketing Coordinators, you will play a key role for Our Client in driving lead generation, enhancing brand reputation, and supporting business growth across Our Client’s core services. Reporting to the Marketing Manager, you will be responsible for developing and delivering targeted marketing campaigns, creating compelling content, and coordinating promotional activities that engage both B2C and B2B audiences.
You will work closely with the operational teams to ensure that all marketing activity aligns with business goals and supports the delivery of energy advice, energy efficiency projects, and funding schemes. Additionally, you will track and report on the success of your efforts and continually refine your approach to optimise results.
This role requires excellent communication and interpersonal skills, a strong analytical mindset, and a passion for driving business growth.
Key Responsibilities
Lead Generation and Business Development Support
* Research and identify potential leads. - Create and implement lead generation strategies.
* Develop and execute targeted outreach campaigns. - Collaborate with the operational team to maintain a consistent project pipeline and help meet monthly delivery targets.
* Support proposal development and client engagement activities.- Track and report on lead generation performance and conversion rates.
Content Development
* Create engaging, audience-specific content for websites, social media, brochures, and campaigns.
* Craft compelling case studies, testimonials, and success stories using photography and video.
Website and SEO Management
* Maintain and optimise the company website for SEO and user experience.
* Ensure content is up to date, relevant, and aligned with marketing objectives.
Social Media and Digital Marketing
* Manage social media scheduling and content creation using tools such as Sprout Social.
* Coordinate paid digital advertising campaigns with external agencies.
Events and Campaigns
* Plan and deliver marketing campaigns and community outreach events.
* Support promotional activities and represent Our Client at client-facing events.
Internal and External Communications
* Maintain the company intranet with engaging internal content.
* Write and distribute press releases, email campaigns, and award submissions.
Reporting and Analytics
* Monitor and evaluate the effectiveness of marketing activities.
* Provide insights and recommendations to improve marketing performance.
Key Knowledge and Skills
* Proven experience in a marketing role at coordinator level or above.
* Excellent written and verbal communication skills.
* Strong copywriting ability across multiple formats and audiences.
* Proficiency in content creation and social media tools (e.g. Sprout Social).
* Good understanding of SEO principles and website management.
* Experience with digital advertising platforms.
* Photography and videography skills for dynamic content creation whilst a strong stakeholder engagement and relationship-building skills.
* Ability to manage multiple projects with minimal supervision.
* Analytical mindset with the ability to interpret marketing data.
* Organised, detail-oriented, and proactive.
* Creative thinker with a passion for driving business growth.
General
* Promote a positive working environment, leading by example and upholding Our Client’s core values.
* Demonstrate and encourage exceptional levels of customer service to all stakeholders.
* Foster the collective success of the marketing team and the wider organisation by setting high, yet balanced, personal and team expectations — with a commitment to collaboration and excellence