Location: St. Albans (Hybrid, but must be commutable as some office days will be required)
Sector: FMCG
The Opportunity
We’re partnering with a fast‑growing, high‑growth FMCG brand that has built a strong D2C presence and is now scaling into B2B distribution across stockists, hotels, cocktail bars, restaurants, and retail channels.
The company is also expanding into the US market, creating a unique opportunity for a marketing leader to combine trade/B2B expertise with international experience.
They’re looking for a Head of B2B Marketing to lead this expansion, owning strategy, driving partner demand, and managing CRM and email campaigns to engage, educate, and convert trade audiences.
Key Responsibilities
B2B & Trade Marketing
* Develop and execute the B2B marketing strategy across hospitality, on‑trade, and retail channels
* Support the growth of distribution into bars, hotels, restaurants, and stockists
* Create trade marketing toolkits, POS materials, sales collateral, and brand assets to enable partners
* Manage CRM and email marketing campaigns targeted at trade buyers and partners, building relationships and driving engagement
Hospitality & On-Trade Activation
* Design and lead campaigns and activations for trade venues
* Represent the brand at industry events, trade shows, and hospitality activations
* Build advocacy with bartenders, buyers, and trade partners
International Expansion
* Support the brand’s US market entry through tailored trade and marketing strategies
* Work with international partners and distributors to build brand awareness and drive demand
* Adapt messaging and campaigns for local trade audiences
* Work closely with sales and leadership teams to align marketing activity with distribution and revenue goals
* Track campaign and CRM performance, reporting on impact to account acquisition, engagement, and sell‑through
Requirements
* Proven experience in B2B / trade marketing within FMCG or consumer brands
* Experience working with distribution into hospitality, on‑trade, or retail channels
* Strong understanding of CRM and email marketing to engage trade audiences
* Exposure to international markets (US experience highly desirable)
* Ability to translate brand positioning into commercially effective campaigns
* Experience with high‑growth or challenger brands is advantageous
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