Dunnhumby is the global leader in Customer Data Science, partnering with the world's most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro. We're seeking a Senior Business Analyst with deep Salesforce expertise to lead end-to-end analysis, process design, and requirements definition across our Sales and Marketing ecosystem. Working closely with the Salesforce Product Owner and senior stakeholders, you'll translate complex business needs into scalable, high-quality Salesforce solutions, considering upstream and downstream systems. You'll bring strong enterprise process thinking and analytical rigour to support delivery, prioritisation, and roadmap decisions within a product-led operating model. Key Responsibilities Lead end-to-end business analysis across Salesforce and integrated enterprise systems Elicit, analyse, and document business, functional, and non-functional requirements Translate business needs into clear user stories, acceptance criteria, and process impacts Own current-state and future-state process design, driving simplification and optimisation Partner with Product, Engineering, and Architecture to shape scalable Salesforce solutions Analyse data flows, integrations, and cross-system dependencies to inform decisions Facilitate stakeholder workshops and act as a trusted advisor to senior leaders Support Agile delivery through refinement, sprint planning, UAT, and reviews Contribute to change, adoption, and continuous improvement initiatives Qualifications & Experience Extensive experience as a Senior or Lead Business Analyst within Salesforce environments Strong Salesforce domain knowledge, ideally across Sales and Marketing capabilities Proven experience analysing complex, end-to-end, cross-system business processes Experience working in Agile / product-led delivery models Excellent analytical, problem-solving, and critical-thinking skills Strong stakeholder management and facilitation skills, including senior leaders Ability to translate complex business needs into clear, structured requirements Comfortable operating at both strategic and detailed levels Salesforce certification(s) desirable but not essential What you can expect from us We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn. And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. Our approach to Flexible Working At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process. For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)