Accepting Applications Until
17 October 2025
Job Description
Your Role: Head of Marketing, Local Sales
Key Responsibilities
As a
Head of Marketing
at Global, you will:
Team Leadership & Transformation (35%)
* Lead, inspire and develop the Local Sales Marketing team (currently Online Marketing, CRM & Content, and Marketing & Insights), ensuring clear objectives, collaboration and growth.
* Transform the team's approach to SME segmentation and marketing, embedding a data-first and customer-focused mindset.
* Champion a culture of agility, experimentation, and continuous improvement.
* Drive alignment across colleagues in Sales, Strategy, and National Marketing to ensure campaigns ladder up to Global's wider commercial objectives.
Marketing Strategy & Execution (40%)
* Define and deliver the end-to-end marketing strategy for Local Sales – from digital lead generation and CRM nurture to insight-led sales support, content, and partnerships.
* Shape audience segmentation models and marketing journeys tailored to SME and regional advertisers, ensuring messaging resonates and drives response.
* Work with Salesforce to create a strong on- and off-platform lifecycle approach, connecting acquisition, nurture, retention, and in-life campaigns.
* Oversee campaign delivery across paid media, CRM, content, partnerships and events – ensuring every channel is integrated and effective.
* Own and evolve the B2B events strategy to build brand presence and drive demand among SME audiences.
* Ensure the Local Sales enablement platform (Showpad) is maintained, updated and leveraged as a critical sales tool.
* Support Local Sales teams with pitches – ensuring compelling, insight-led marketing content and positioning are available to win new business.
* Provide thought leadership and proactive recommendations to senior stakeholders, based on data, product performance and market insight.
Collaboration & Commercial Impact (25%)
* Partner with Sales leaders to ensure marketing campaigns are tightly aligned to trading priorities.
* Act as the key voice of marketing within Local Sales leadership forums, owning performance reporting and insight-driven updates.
* Build strong internal networks across the business – from product and data to technology and creative – to maximise resources and impact.
* Maintain a clear view of product performance, market trends, and competitor activity, and use this to guide marketing priorities and execution.
What You'll Love About This Role
Think Big
: Connecting day to day activities to the long-term vision for your team.
Own It
: The opportunity to be proactive in creating leads and drive demand in the market.
Keep it Simple
: Seeing the impact that simple insight-led marketing has for our sales teams.
Better Together
: Collaborating with a fantastic regional team in a hybrid working model.
What Success Looks Like
In your first few months, you'll have:
* Developed an in depth understanding of our Local teams, their opportunities and challenges.
* Scope out the end-to-end Marketing Strategy for Local Sales.
* Begun work on transforming the team's approach to SME segmentation and marketing
* Get to your know your direct reports and understand their development goals and ambitions
What You'll Need
About You
* A confident leader who thrives on building, transforming and motivating teams.
* Strategic but hands-on – just as comfortable shaping long-term direction as you are getting into campaign execution.
* Commercially sharp and data-driven – with a natural instinct to understand product performance, market trends, and competitor activity.
* A natural collaborator who can influence senior stakeholders and build strong cross-functional partnerships.
* Energetic, proactive and resilient – you don't wait to be told, you take the lead.
Skills & Experience
* Significant B2B marketing leadership experience, ideally within media, advertising, or a fast-moving commercial environment.
* Strong track record in SME marketing, audience segmentation and campaign delivery across multiple channels.
* Experience managing and transforming marketing teams, with proven people leadership and development skills.
* Deep understanding of digital, CRM, insights-led marketing, sales enablement, and event strategy.
* Hands-on experience with Salesforce Marketing Cloud or similar CRM, and the ability to design lifecycle marketing journeys across acquisition, nurture and in-life.
* Strong communicator with excellent stakeholder management skills.
* Comfortable balancing strategic priorities with hands-on execution.
* Organised, pragmatic and commercially minded, with an instinct to track trends and performance.