Marketing Manager
Location: Letchworth
Salary: £42,500 - £50,000
Job Type: Full-time / Permanent
About our client
Our client is a family-run business specialising in the design and manufacture of products that support people with reduced mobility. Proudly manufacturing in the UK, they are a growing organisation with ambitious plans and a strong commitment to quality. Marketing plays a central role in driving both B2C and B2B growth, and they are now seeking a Marketing Manager to elevate their marketing function.
Details
* Opportunity to shape and lead a developing marketing function
* Clear progression path into senior leadership
* 25 days holiday + birthday off + bank holidays
* Monthly bonus scheme
* Company pension scheme
* Supportive and collaborative working environment
Responsibilities
* Lead end-to-end delivery of multi-channel marketing campaigns
* Translate strategy into actionable plans, timelines and briefs
* Ensure alignment across digital, offline and partnership channels
* Monitor and optimise campaign performance
* Manage and develop a team of three marketing professionals
* Allocate workload, set priorities and oversee team capacity
* Run weekly planning sessions and regular 1:1s
* Oversee all marketing projects from planning through to delivery
* Manage timelines, dependencies, risks and budgets
* Collaborate with internal sales teams and external partners
* Coordinate events and roadshows
* Track and analyse campaign performance across all channels
* Report insights and recommendations to the Head of Marketing
* Maintain and develop key partnership relationships
* Monitor lead flow, conversion and ROI across partnerships
* Improve marketing workflows, systems and processes
* Ensure effective use of CRM and marketing tools
What We're Looking For
* 4+ years' experience in a marketing role (agency or in-house)
* Experience across both B2C and B2B marketing
* Previous team management or mentoring experience
* Strong copywriting and proofreading skills
* Proven experience delivering multi-channel campaigns
* Solid understanding of digital and offline integration
* Excellent project management and organisational skills
* Strong stakeholder communication skills
* Experience with CRM systems and marketing analytics tools
* Familiarity with structured campaign frameworks
* Retail sector experience (desirable)
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