The role holder is responsible for day-to-day marketing activity, maintenance, process improvements and delivery of designated trading tasks, programmes and projects. Proactively support trading management on a dynamic and agile basis in order to deliver value added commercial activity required to achieve growth and divisional marketing KPIs across the group.
Duties and Responsibilities
* Delivery of day-to-day group trading activity as briefed by trading management as part of managed service, including, but not limited to:
o Website content changes/improvements
o Producing and Publishing institutional and rich informational content
o Product launches
o Re-merchandising of products and categories, including adding images
o Re-pricing
o Categorisation
o Fixing errors
o Algolia search term management
* Expediently and diligently address and resolve marketing tickets via JIRA.
* Building and sending market-leading email marketing campaigns and programmes which deliver on commercial objectives and are highly accurate, following briefs from trading management.
* Supporting trading managers with the production of printed marketing materials.
* Monitoring of core advertising and website performance, reporting to trading managers as necessary.
* Conduct regular competitor and market analysis, reporting back to trading managers as necessary.
* Supporting in execution and sign off of commercial trading activity.
* System administration to support trading activity and maintain group databases, including product, website, and customer data.
* Supporting Trading Managers on monthly commercial reporting, KPIs and analysis as well as reporting back on the effectiveness of trading activity as required.
* Supporting business development where necessary on new website builds and additional commercial opportunities including new resellers, marketplaces, outlets, and Axent.
* Support CX team with alternative advertising efforts when required.
* Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency.
* Proactively recommend changes to the Marketing Services Team Leader regarding internal processes and ways of working, to improve efficiency and effectiveness of the role and/or team.
* To undertake any other reasonable duties, as required by management.
Person Specification
Qualifications Essential / Desirable
1. A relevant CIM marketing qualification, marketing degree or equivalent marketing experience. E
Skills
2. Attention to detail and high level of accuracy in delivering high quality work. E
3. Adaptability and the willingness to be flexible in a dynamic working environment. E
4. Ability to work at pace, under pressure and to tight deadlines. E
5. To apply marketing principles in a pragmatic, efficient way. E
6. Ability to undertake research and write clear, concise marketing material that adds value. E
7. Ability and confidence to make recommendations and suggestions for internal process and efficiency improvements. E
8. Strong communication skills. E
9. Ability to gather, manipulate and analyse data in order to inform decisions. E
10. Interpersonal skills and ability to foster strong working relationships. E
11. High level of IT proficiency, including MS Office (inc. Excel) and other tools such as Business Objects and Power BI. E
12 Proficiency with ERP systems including product and data management. D
12. Proficiency with tools such as Business Objects and Power BI. D
13. Proficiency with use of workflow reporting tools such as JIRA D
Knowledge
14. Knowledge of relevant commercial and direct marketing concepts. E
15. Relevant product and customer knowledge in the markets that PBH operates D
Experience
17. Relevant marketing experience E
18. Experience working collaboratively with internal colleagues and stakeholders to achieve favourable outcomes E
19. Experience of working in a shared service team D
ALL CANDIDATES MUST HAVE THE RIGHT TO WORK IN THE UK. PBH DOES NOT HOLD A SPONSORSHIP LICENCE AND IS NOT IN A POSITION TO SPONSOR WORK PERMIT APPLICATIONS AT THIS TIME.
How to Apply
To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification and a copy of your CV to recruitment@poolebayholdings.co.uk
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